Who we are
Littleredbook was created in late 2008 by boutique agency Bloodyamazing Co.,Ltd (BA360). Our goal is simple, to give our visitors a deeper look into China advertising, marketing, communications and culture.
BA360, or Bloodyamazing Co., Ltd. (est. 2006), is a full service Shanghai-based advertising and marketing communications agency. We focus on giving our clients an integrated turnkey online/offline solution to their China communication needs; from initial branding, design, and creation; to production & execution; to media planning, buying and management, BA360 offers the speed of a small agency, along with the power of an established China network.
Rand Han; Strategy Director
Rand is a Chinese American, born in California, with family roots in Shanghai. Since graduating from the University of California, Rand has worked for production companies in Hollywood, CRM company Acxiom, and McCann Relationship Marketing.
In 2006, Rand started Bloodyamazing Co.Ltd. (BA360) a boutique agency offering advertising and marketing collateral design, online and offline media planning and buying; and website design, creation and digital marketing. BA360’s clients include L’Oreal Vichy, Biotherm, Coca-Cola, Schindler, Volkswagen, International Paper, Zyrtec and others.
Sherry Xie; Media Director
Sherry is a Chinese local, born in Shanghai. Sherry graduated from the Shanghai International Studies University (SISU), and since then worked for Mediaedge:cia, and later with Rand at Bloodyamazing; where she was responsible for online/offline media buying, and project management/execution.
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