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Top 10 reasons to use Chinese Social Media.

03.02.2010 News
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Hey all, as checking my Google buzz this morning, and found a cool link from Thomas Morffew for a site created by Ren Media. The article lists ten top reasons to use China social media, vs. Western media for a Chinese audience, I suspect.
Key elements refer to the same stuff you may have heard before, [...]

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Ask Rand; “Is a bilingual website necessary?”

01.21.2010 Ask Rand
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Here’s another question I received via LRB’s contact form. If you’re interested in asking me a question; go ahead and shoot it over; I’ll post it up on LRB and we can discuss online to your benefit, and the benefit of other readers. Feel free to ask me anything; I’m pretty open with my advice; and while [...]

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Hello ZeroDegrees.

12.11.2009 News
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After a week of heavy pitches, mixed with management of current projects and re-branding ZeroDegrees site; I’m happy to say I’ve made it through the gauntlet and finally got ZeroDegrees new website up online.
Now bear in mind, I’m not trying to wow you with my adolescent design skills; rather, I’m shooting for ease of communication [...]

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Breaking Down Viral Advertising.

11.27.2009 Insights
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Hey all; I’m still in process of rebuilding ZeroDegree’s site; here’s something I wrote yesterday for ZD; it’s a general theory of viral advertising.
Key points are breaking it down to a level wherein we can predict results. This is always limited to content; but having said that there are other ways to build some [...]

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New Balance creates a great community site, so why is it empty?

09.16.2009 New Balance
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I’ve seen brands launch campaigns on popular SNS, or create their own SNS then use other popular SNS to promote them, but I haven’t seen a brand build its own SNS site but chose not to promote it, and this brand is New Balance. To me, this is almost like buying an expensive beach house [...]

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Prying Open Chinese Wallets.

09.08.2009 Insights
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I was sent an article today from the author of buzzandthecity; it was a link to a FT article titled “China Goes Shopping” wherein Chinese are described as “penny pinching, ruthless, suspicious shoppers”.
One key excerpt from the article caught my eye:
“Even when they can easily afford it, buying a PC typically involves six visits to [...]

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Cartier; Social Media Campaign sans “Social”

08.27.2009 Haibao.cn
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I’ll start by saying this: Cartier’s China social media campaign is pretty disappointing. I’ll get into some more detail soon, but in an effort to save you time what you’ll see in this post is what NOT to do when launching a social media campaign; and what not to do when launching a website in [...]

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L’Oreal; Celebrates 100th anniversary on China social media.

07.28.2009 Baidu
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June 3rd, 2009 was L’oreal’s 100th anniversary. To celebrate this special occasion, and take advantage of it to market itself, L’oreal launched a social media campaign throughout different China SNS sites.
This campaign’s portal website is L’oreal100.com.cn – a website L’oreal created especially for this 100th anniversary; and the overall theme of [...]

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Dell; China promotion through social media: Almost, but not quite.

07.23.2009 Case Studies
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Continue from yesterday’s entry, China domestic PC brand Foundertech and International PC brand Dell both created a doodle contest, and both are promoting it through a Chinese SNS site – Xiaonei. After reviewing Foundertech’s campaign, now it is time for Dell.
Dell’s doodle contest website:

Dell’s Xiaonei banner took me to its independent website for this doodle [...]

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China Consumer Profile; “Young Digital Fashionistas”

12.18.2008 China Consumer Profile
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“Young Digital Fashionista” is a young Chinese girl with college education. She has an average yearly income of RMB 63,420 (USD 9,342), which is considered to be a high income in China; this allows her to “spoil” herself. She is IT savvy and fashionable. In her spare time, she frequently goes to the spa, gym, [...]

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