Vancl; Expertly Planning a China Viral Buzz Campaign.
Advertising is maturing; I’ve mentioned before someplace in this blog that the future isn’t the traditional campaign, but rather a series of conversations that take place with users. In its more obvious form this expands toward branded content, where the ratio between entertainment /advertising is about 80 /20. I’ll cover this in-depth in a future post, but now I want to talk about something way simpler.
k.y.: There certainly is a lot of buzz, but what about? Is this idea still Vancl's when there are more parodies?…
Rand: Depends on how you define "success"; most people will know that the ad is a parody of the original vancl…
A revolutionary move? VANCL tires out e-commerce 2.0 | Offbeat China: [...] marketing campaign led by VANCL, China’s largest branded apparel e-commerce website. (Refer to Vancl; Expertly Planning a China Viral…
VANCL’s New TV Spot Reminiscent of Classic MasterCard Advert – Advertising @ chinaSMACK: [...] the commercial is sweet, it is not a scratch on the great viral campaign the clothing giant launched last…
Vancl T-Shirts featuring quotes of Chinese PM Wen Jiabao get confiscated | Ministry of Tofu 豆腐部: [...] Vancl, China’s largest apparel web-exclusive retailer, is known for selling cheap-chic duds tailored to young urbanites. Its aggressive advertising…