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Tudou

HP vs. Haerbin; What Level of Branding is Acceptable in China Viral Videos?

06.28.2010 HP

I pulled these videos from LRB forum, a viral by HP and Haerbin (a Chinese beer brand). They’re both great virals, but a few things stuck out for me, namely the overall level of branding in each video, and then the engagement based on prevalence of branding. Why so curious? First, clients build awareness by being in [...]

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Live at the ‘Chivalry’.

10.26.2009 Case Studies

You throw in a few ice cold celebrities, high-end whisky and a dash of ‘life’ and you end up with Chivas new-ish campaign reposition to ‘Live with Chivalry’. A small shift from the previous feature ‘This is Chivas Life’. Fortunately for Chivas the budget was didn’t seem to be a problem, with a mix of [...]

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Resonance China Social Media Digital Agency

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Littleredbook was created in late 2008 by boutique agency Bloodyamazing Co.,Ltd (BA360). Our goal is simple, to give our visitors a deeper look into China advertising, marketing, communications and culture.

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Tudou

HP vs. Haerbin; What Level of Branding is Acceptable in China Viral Videos?

Live at the ‘Chivalry’.

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