Posts tagged as:

tea

Volkswagen; Glamour with a Twist.

08.27.2010 Events
Thumbnail image for Volkswagen; Glamour with a Twist.

Got this one from the guys over at DMG; it’s a Volkswagen ad, executed beautifully; the story removes the pretentiousness of glamour, replacing it with a mischievous twist. This humanizes the brand, rather than the stale “buy this car, become famous” we have “you don’t need glamour, glamour comes standard.” While we’ll see ads like TBWA’s Adidas Olympics [...]

Read the full article →

Suntory; Lazy Thinking in China Advertising.

07.13.2010 Outdoor
Thumbnail image for Suntory; Lazy Thinking in China Advertising.

Suntory’s latest ad, seen in Shanghai’s subway, attempts to sell Suntory’s oolong tea by showing a model eating a pizza… did you just experience a disconnect? You are not alone.

Read the full article →

Lipton; Impactful China subway advertising has a few strings attached.

06.10.2009 Lipton

Great concept and clear message: Lipton tea helps you lose weight. I’m not sure how many people would buy into this extreme concept however, as I’ve always heard about green tea’s ability to help you lose weight; but is this claim really based on tea’s ability to shed pounds, or the fact you’re swapping sugar [...]

Read the full article →