Posts tagged as:

Target market

Breaking Down Viral Advertising.

11.27.2009 Insights
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Hey all; I’m still in process of rebuilding ZeroDegree’s site; here’s something I wrote yesterday for ZD; it’s a general theory of viral advertising.
Key points are breaking it down to a level wherein we can predict results. This is always limited to content; but having said that there are other ways to build some [...]

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Advertisers becoming more agressive, so what is the ideal relationship?

09.11.2009 Insights

It’s incredible the lengths advertisers are now going to capture the consumers attention. The digital space is becoming increasingly more aggressive and less tactful. Marketers are now oozing desperation; and with major portals crowded it’s a challenge for the ‘traditional thinkers’ to capture the consumers attention.
The result ‘KIDNAP’ the screen. It makes [...]

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Biotherm; Ubrupt Social Media Campaign.

08.19.2009 Biotherm
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China social media campaigns come in two flavors; the rare flavor of a sustainable campaign that pulls rewards over the course of years; and the more common flavor of one-off promotions.
Obviously the sustainable version is better; one off promotions, in addition to failing to leverage short run large initial costs for long run low maintenance, [...]

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Lancome; China social media campaign offers optimized engagement.

08.12.2009 Case Studies
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Internationally well-known cosmetic brand, Lancome, also made a move on China social media marketing, and started surprisingly early. In year 2006, Lancome already built its own Chinese community (www.rosebeauty.com.cn), where consumers can not only get to know Lancome products but also interact with the brand and other consumers.
Early this year, Lancome started to use [...]

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To make troubles disappear: put face in noodle bowl.

07.31.2009 Print
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Jalen recently posted an interesting entry in LRB’s Forum; it shows a series of pretty crazy/shocking images of Chinese culture in “comic book” art fashion – it empathizes with white collar workers, little princesses (spoiled daughters), menial workers, “Mah Jong” women, and internet junkies.
It’s a funny campaign and gives light insight into the minds of [...]

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