Posts tagged as:

Social network

Accessing Twitter from China via Linkedin (Proxy/VPN not required).

07.21.2010 Social Media
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Accessing Twitter from China via VPN or proxy takes forever, so recently I discovered a way to get around it by accident. This happened while I was tinkering with my Linkedin account, and discovered that Linkedin’s twitter plugin “Tweets” will allow you to access Twitter direct from China sans proxy/VPN. This is pretty cool, as [...]

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Evolution of Brand China Social Media Campaigns.

07.14.2010 Social Media
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Hey All, I’ve recently been asked to blog on Campaign’s APAC site (formerly Media). Below is an article I just published. To see the original, visit Campaign Asia. The problem with social media is that its a very broad term; it’s sort of like saying “advertising”, which in itself can mean a huge amount of [...]

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Part 3: China Social Media In The Zone

04.13.2010 Insights
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Welcome back class; I hope you had a very relaxing weekend, but at least took some time to review Part 1 and Part 2. Today we will be introducing Chapter 3; brace yourself as we enter the zone of big numbers–QQ numbers! Reason 6: Oh and by the way, you thought Facebook was big? QQ [...]

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Hello ZeroDegrees.

12.11.2009 News
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After a week of heavy pitches, mixed with management of current projects and re-branding ZeroDegrees site; I’m happy to say I’ve made it through the gauntlet and finally got ZeroDegrees new website up online. Now bear in mind, I’m not trying to wow you with my adolescent design skills; rather, I’m shooting for ease of [...]

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McDonald’s; can you make more than a sundae?

09.13.2009 McDonalds
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McDonald’s know rewards. They understand rewards very well have been using them in campaigns since the birth of the ‘happy meal’. It’s the rewards that play the key factor in promoting participation. It’s really simple, make it fun, easy and then give them a reward. McDonald’s not only attracts a broad group of young teenagers, [...]

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Social Media promotes generation ‘ME’

09.06.2009 China Consumer Profile
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This is an excerpt from an article on our sister site ZeroDegrees. I wasn’t surprised to learn that the bulk of Social Media evangelists consider the space as a way to promote themselves.  Nothing wrong with promoting yourself – I mean we can’t all have a ‘Don King’ like character doing our talking for us. [...]

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Cartier; Social Media Campaign sans “Social”

08.27.2009 Haibao.cn
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I’ll start by saying this: Cartier’s China social media campaign is pretty disappointing. I’ll get into some more detail soon, but in an effort to save you time what you’ll see in this post is what NOT to do when launching a social media campaign; and what not to do when launching a website in [...]

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P&G Xiaonei campaign, dressed as Social Media… smells like a big Ad

08.27.2009 P&G
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With opportunities to win cars, flights, holidays and even cash you have to wonder why anyone would go and support a bar of soap or shampoo product for simply a ‘chance’ to win a 200RMB value prize pack. But once again China’s booming Social Networking sites continue to generate interest for what would seem to [...]

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Dell; China promotion through social media: Almost, but not quite.

07.23.2009 Case Studies
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Continue from yesterday’s entry, China domestic PC brand Foundertech and International PC brand Dell both created a doodle contest, and both are promoting it through a Chinese SNS site – Xiaonei. After reviewing Foundertech’s campaign, now it is time for Dell. Dell’s doodle contest website: Dell’s Xiaonei banner took me to its independent website for [...]

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360quan; Social network for teenagers proves China’s youth are insane.

07.10.2009 360QUAN
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Chinese youth are insane. Well ok, maybe not insane, but certainly not sane either. Lets call them “unsane”. Why, pray tell, do I make such nasty accusations? Well the short answer is I’m judgmental and have a selective ignorance (that I choose to ignore). The long answer? The long answer is that it there may be [...]

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