Posts tagged as:

Social network service

Breaking Down Viral Advertising.

11.27.2009 Insights
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Hey all; I’m still in process of rebuilding ZeroDegree’s site; here’s something I wrote yesterday for ZD; it’s a general theory of viral advertising.
Key points are breaking it down to a level wherein we can predict results. This is always limited to content; but having said that there are other ways to build some [...]

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Jobs; ZeroDegrees seeks “SNS Project Manager”.

09.22.2009 Jobs
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Hey all, we’re looking for a brave soul to join the ZeroDegrees team.
If you’re not looking for a job, feel free to stop reading, otherwise you’re in for a boring post. However, if you are looking for gainful employment, and want to throw in with fast-moving, risk-taking, entrepreneurial rockstars, growing a quickly expanding company in [...]

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New Balance creates a great community site, so why is it empty?

09.16.2009 New Balance
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I’ve seen brands launch campaigns on popular SNS, or create their own SNS then use other popular SNS to promote them, but I haven’t seen a brand build its own SNS site but chose not to promote it, and this brand is New Balance. To me, this is almost like buying an expensive beach house [...]

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McDonald’s; can you make more than a sundae?

09.13.2009 McDonalds
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McDonald’s know rewards. They understand rewards very well have been using them in campaigns since the birth of the ‘happy meal’. It’s the rewards that play the key factor in promoting participation. It’s really simple, make it fun, easy and then give them a reward.
McDonald’s not only attracts a broad group of [...]

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HP; Social Media Schizophrenia.

09.08.2009 Case Studies
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While using SNS campaign to promote brand/products online is becoming more and more common in China, it is not surprising to see a brand group on a popular SNS site such as Xiaonei (ooops, I mean Renren, Xiaonei’s new name), Kaixin, etc. However, seeing a brand open TWO groups on one same SNS site, this [...]

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Metersbonwe meaningless ‘magic cube’ game.

09.08.2009 Metersbonwe
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The more I read about popular yet meaningless brand experiences created online I am beginning to feel it’s all just a strategy to seize young peoples down time or ‘time killing’ as we might call it. The majority of these campaigns actually miss the opportunity to create something relevant, engaging and potentially ever lasting [...]

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Pocari MSN campaign pulls in record number of individual votes!

09.08.2009 Case Studies
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From singing contests to essay contests – all the big brands are using a ‘voting’ system to build mass amounts of traffic to a community. It works so why wouldn’t you? It spreads viral and it spreads fast through dedicated pockets of existing (offline) social communities.
This particular campaign seemed pretty ‘normal’ in what [...]

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P&G Xiaonei campaign, dressed as Social Media… smells like a big Ad

08.27.2009 P&G
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With opportunities to win cars, flights, holidays and even cash you have to wonder why anyone would go and support a bar of soap or shampoo product for simply a ‘chance’ to win a 200RMB value prize pack. But once again China’s booming Social Networking sites continue to generate interest for what would seem [...]

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Biotherm; Ubrupt Social Media Campaign.

08.19.2009 Biotherm
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China social media campaigns come in two flavors; the rare flavor of a sustainable campaign that pulls rewards over the course of years; and the more common flavor of one-off promotions.
Obviously the sustainable version is better; one off promotions, in addition to failing to leverage short run large initial costs for long run low maintenance, [...]

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Lancome; China social media campaign offers optimized engagement.

08.12.2009 Case Studies
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Internationally well-known cosmetic brand, Lancome, also made a move on China social media marketing, and started surprisingly early. In year 2006, Lancome already built its own Chinese community (www.rosebeauty.com.cn), where consumers can not only get to know Lancome products but also interact with the brand and other consumers.
Early this year, Lancome started to use [...]

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Olay’s Social Media Campaign, success at a cost?

07.31.2009 Case Studies
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Congratulations to Oil of Olay for making a very dedicated move to Social Media with a series of well functioned, highly informative and responsive communication tools for the young women that frequent the site.
Steam rolled by The president of Nurun China (interactive agency) Yann Lombard-Platet stated that ‘beauty is the number 1 topic of conversation [...]

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L’Oreal; Celebrates 100th anniversary on China social media.

07.28.2009 Baidu
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June 3rd, 2009 was L’oreal’s 100th anniversary. To celebrate this special occasion, and take advantage of it to market itself, L’oreal launched a social media campaign throughout different China SNS sites.
This campaign’s portal website is L’oreal100.com.cn – a website L’oreal created especially for this 100th anniversary; and the overall theme of [...]

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Dell; China promotion through social media: Almost, but not quite.

07.23.2009 Case Studies
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Continue from yesterday’s entry, China domestic PC brand Foundertech and International PC brand Dell both created a doodle contest, and both are promoting it through a Chinese SNS site – Xiaonei. After reviewing Foundertech’s campaign, now it is time for Dell.
Dell’s doodle contest website:

Dell’s Xiaonei banner took me to its independent website for this doodle [...]

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360quan; Social network for teenagers proves China’s youth are insane.

07.10.2009 360QUAN
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Chinese youth are insane. Well ok, maybe not insane, but certainly not sane either. Lets call them “unsane”. Why, pray tell, do I make such nasty accusations? Well the short answer is I’m judgmental and have a selective ignorance (that I choose to ignore). The long answer?
The long answer is that it there may be sanity [...]

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