Posts tagged as:

social media

Top 10 reasons to use Chinese Social Media.

03.02.2010 News
Thumbnail image for Top 10 reasons to use Chinese Social Media.

Hey all, as checking my Google buzz this morning, and found a cool link from Thomas Morffew for a site created by Ren Media. The article lists ten top reasons to use China social media, vs. Western media for a Chinese audience, I suspect.
Key elements refer to the same stuff you may have heard before, [...]

Read the full article →

Levi’s; So you think you can “blog”?

10.28.2009 Insights
Thumbnail image for Levi’s; So you think you can “blog”?

It is of no surprise brands and companies are struggling to find alternative and cost-effective ways to sell, survive and possibly stand out in the over-crowded world wide web.
So, given this is the era for blogging – it’s no surprise many brands are fast jumping into this space. It just seems to be there [...]

Read the full article →

Digu; The Return of Microblogs in China.

10.28.2009 Digu.com
Thumbnail image for Digu; The Return of Microblogs in China.

We received an email this morning stating that Digu.com, a popular microblog (though not as popular as Fanfou or Twitter) has been reinstated. That’s great news, mainly because #1 We had a lot of followers on Digu, and this allows us to re-access them for our social media campaigns, and #2 the obvious possibility that [...]

Read the full article →

Zero Degrees makes a splash on Fast Company.

10.14.2009 News
Thumbnail image for Zero Degrees makes a splash on Fast Company.

Zero Degrees hits the ‘big apple’ with a feature in Fast Company.
Navigating through China’s social media landscape can be a very daunting task. We created a local social media map to show the size of the various sites and it’s millions of members. Our good friends at Fastcompany.com recently posted the map on [...]

Read the full article →

Jobs; ZeroDegrees seeks “SNS Project Manager”.

09.22.2009 Jobs
Thumbnail image for Jobs; ZeroDegrees seeks “SNS Project Manager”.

Hey all, we’re looking for a brave soul to join the ZeroDegrees team.
If you’re not looking for a job, feel free to stop reading, otherwise you’re in for a boring post. However, if you are looking for gainful employment, and want to throw in with fast-moving, risk-taking, entrepreneurial rockstars, growing a quickly expanding company in [...]

Read the full article →

Metersbonwe meaningless ‘magic cube’ game.

09.08.2009 Metersbonwe
Thumbnail image for Metersbonwe meaningless ‘magic cube’ game.

The more I read about popular yet meaningless brand experiences created online I am beginning to feel it’s all just a strategy to seize young peoples down time or ‘time killing’ as we might call it. The majority of these campaigns actually miss the opportunity to create something relevant, engaging and potentially ever lasting [...]

Read the full article →

Pocari MSN campaign pulls in record number of individual votes!

09.08.2009 Case Studies
Thumbnail image for Pocari MSN campaign pulls in record number of individual votes!

From singing contests to essay contests – all the big brands are using a ‘voting’ system to build mass amounts of traffic to a community. It works so why wouldn’t you? It spreads viral and it spreads fast through dedicated pockets of existing (offline) social communities.
This particular campaign seemed pretty ‘normal’ in what [...]

Read the full article →

Social Media promotes generation ‘ME’

09.06.2009 China Consumer Profile
Thumbnail image for Social Media promotes generation ‘ME’

This is an excerpt from an article on our sister site ZeroDegrees.
I wasn’t surprised to learn that the bulk of Social Media evangelists consider the space as a way to promote themselves.  Nothing wrong with promoting yourself – I mean we can’t all have a ‘Don King’ like character doing our talking for us.
A report [...]

Read the full article →

Cartier; Social Media Campaign sans “Social”

08.27.2009 Haibao.cn
Thumbnail image for Cartier; Social Media Campaign sans “Social”

I’ll start by saying this: Cartier’s China social media campaign is pretty disappointing. I’ll get into some more detail soon, but in an effort to save you time what you’ll see in this post is what NOT to do when launching a social media campaign; and what not to do when launching a website in [...]

Read the full article →

P&G Xiaonei campaign, dressed as Social Media… smells like a big Ad

08.27.2009 P&G
Thumbnail image for P&G Xiaonei campaign, dressed as Social Media… smells like a big Ad

With opportunities to win cars, flights, holidays and even cash you have to wonder why anyone would go and support a bar of soap or shampoo product for simply a ‘chance’ to win a 200RMB value prize pack. But once again China’s booming Social Networking sites continue to generate interest for what would seem [...]

Read the full article →

Biotherm; Ubrupt Social Media Campaign.

08.19.2009 Biotherm
Thumbnail image for Biotherm; Ubrupt Social Media Campaign.

China social media campaigns come in two flavors; the rare flavor of a sustainable campaign that pulls rewards over the course of years; and the more common flavor of one-off promotions.
Obviously the sustainable version is better; one off promotions, in addition to failing to leverage short run large initial costs for long run low maintenance, [...]

Read the full article →

Shanghai World Expo 2010, will they really come?

08.03.2009 Insights
Thumbnail image for Shanghai World Expo 2010, will they really come?

So the big question I’m getting asked more and more now is ‘Will the Chinese go to the Shanghai World Expo 2010?’ but the real question is ‘Do the real Chinese actually care about it? Fortunately the powers to be do – they have a lot on the line from an international standpoint. [...]

Read the full article →

Olay’s Social Media Campaign, success at a cost?

07.31.2009 Case Studies
Thumbnail image for Olay’s Social Media Campaign, success at a cost?

Congratulations to Oil of Olay for making a very dedicated move to Social Media with a series of well functioned, highly informative and responsive communication tools for the young women that frequent the site.
Steam rolled by The president of Nurun China (interactive agency) Yann Lombard-Platet stated that ‘beauty is the number 1 topic of conversation [...]

Read the full article →

L’Oreal; Celebrates 100th anniversary on China social media.

07.28.2009 Baidu
Thumbnail image for L’Oreal; Celebrates 100th anniversary on China social media.

June 3rd, 2009 was L’oreal’s 100th anniversary. To celebrate this special occasion, and take advantage of it to market itself, L’oreal launched a social media campaign throughout different China SNS sites.
This campaign’s portal website is L’oreal100.com.cn – a website L’oreal created especially for this 100th anniversary; and the overall theme of [...]

Read the full article →

Dell; China promotion through social media: Almost, but not quite.

07.23.2009 Case Studies
Thumbnail image for Dell; China promotion through social media: Almost, but not quite.

Continue from yesterday’s entry, China domestic PC brand Foundertech and International PC brand Dell both created a doodle contest, and both are promoting it through a Chinese SNS site – Xiaonei. After reviewing Foundertech’s campaign, now it is time for Dell.
Dell’s doodle contest website:

Dell’s Xiaonei banner took me to its independent website for this doodle [...]

Read the full article →

Kaixin001.com; Spamming to the top; How Kaixin became China’s most popular Facebook-esque Social Media Site.

04.16.2009 Insights

Everyone wants to copy Facebook’s success, and in China there is no shortage of imitators. The first successful imitator was Xiaonei.com, who had the dubious honor of proving that Facebook copies could work in China. This opened the floodgates for more imitators such as mayi.com, zhanzuo.com, 360quan.com, etc. These services were established far ahead of [...]

Read the full article →