10.19.2009
Skittles
I picked this one up from LRB forums; this campaign is very cute, and celebrates a pretty common theme in China youth advertising: irreverence for social norms, mischievousness, and an emphasis on fantasy and imagination.
One thing to note though is that in most Chinese youth advertising there is still a a social conformist aspect to [...]
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08.17.2009
BMW
When I first looked at reviewing this campaign I thought why would BMW be pushing their product through QQ? I mean sure, the numbers are just astronomical but how many QQ users can really afford to buy a BMW?
I’m certain they did their research and they were pushing the most affordable product across the [...]
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