Posts tagged as:

Politics

Digu; The Return of Microblogs in China.

10.28.2009 Digu.com
Thumbnail image for Digu; The Return of Microblogs in China.

We received an email this morning stating that Digu.com, a popular microblog (though not as popular as Fanfou or Twitter) has been reinstated. That’s great news, mainly because #1 We had a lot of followers on Digu, and this allows us to re-access them for our social media campaigns, and #2 the obvious possibility that [...]

Read the full article →

Pocari MSN campaign pulls in record number of individual votes!

09.08.2009 Case Studies
Thumbnail image for Pocari MSN campaign pulls in record number of individual votes!

From singing contests to essay contests – all the big brands are using a ‘voting’ system to build mass amounts of traffic to a community. It works so why wouldn’t you? It spreads viral and it spreads fast through dedicated pockets of existing (offline) social communities.
This particular campaign seemed pretty ‘normal’ in what [...]

Read the full article →