Posts tagged as:

Pepsi

Skittles; Celebrating Youthful Irreverence.

10.19.2009 Skittles
Thumbnail image for Skittles; Celebrating Youthful Irreverence.

I picked this one up from LRB forums; this campaign is very cute, and celebrates a pretty common theme in China youth advertising: irreverence for social norms, mischievousness, and an emphasis on fantasy and imagination.
One thing to note though is that in most Chinese youth advertising there is still a a social conformist aspect to [...]

Read the full article →

Pepsi; Inspiring the deaf.

08.03.2009 Pepsi
Thumbnail image for Pepsi; Inspiring the deaf.

The TVC features a young man going through all obstacles and shut himself down from the surrounding denotative “noise” to reach the music stage, which echos with Pepsi’s recently national rock band contest that we have covered in a previous entry. The contest, too, encourages China’s youth to seize opportunities and set out for dreams.
A [...]

Read the full article →