07.28.2009
Baidu
June 3rd, 2009 was L’oreal’s 100th anniversary. To celebrate this special occasion, and take advantage of it to market itself, L’oreal launched a social media campaign throughout different China SNS sites. This campaign’s portal website is L’oreal100.com.cn – a website L’oreal created especially for this 100th anniversary; and the overall theme of this campaign is [...]
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07.23.2009
Case Studies
Continue from yesterday’s entry, China domestic PC brand Foundertech and International PC brand Dell both created a doodle contest, and both are promoting it through a Chinese SNS site – Xiaonei. After reviewing Foundertech’s campaign, now it is time for Dell. Dell’s doodle contest website: Dell’s Xiaonei banner took me to its independent website for [...]
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