Posts tagged as:

Olympic Games

CCTV; Stunning TVC perfectly balances Chinese Art Aesthetics and Nationalist Spirit.

10.13.2009 CCTV
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I picked this one up from LRB forums; this is truly a stunning commercial; with a distinct nationalist tone, similar to the Adidas Olympic ads from last year, this commercial uses Chinese water painting aesthetics to weave inspiring visuals.
It’s difficult not to feel a sense of pride when watching these commercials; they’re perfectly tuned to [...]

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McDonald’s; Olympic Cheer Station

11.20.2008 Case Studies
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During Beijing 2008 Olympic Games, McDonald launched it’s promotional campaign as..usual. One of the street installation caught our attention.

It’s 2 meters tall cubic ‘Cheer box’ that is also linked with McDonald’s CHEER FOR CHINA online mini-site.

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