09.13.2009
McDonalds
McDonald’s know rewards. They understand rewards very well have been using them in campaigns since the birth of the ‘happy meal’. It’s the rewards that play the key factor in promoting participation. It’s really simple, make it fun, easy and then give them a reward.
McDonald’s not only attracts a broad group of [...]
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09.01.2009
China Mobile
This is a collection of China Mobile’s newly launched TVCs posted in LRB’s forum. China Mobile’s trick is to stress love among people, basically between parents and children; husband and wife, and to boast cellphone’s power of getting in touch with whoever you are emotionally connected.
The TVCs are made genuine, touching; however, the audience is [...]
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