Posts tagged as:

Mass media

Hunting Chinese Netizens with Bar Graphs.

06.13.2010 Insights
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This is a continuation of a previous article: Broadly Stereotyping Chinese Netizens; wherein we took a quick stroll through China’s major netizen groups. So today, let’s dive a bit deeper and split broader categories into finer sub-categories using data from BCG and Synovate. What are we to gain from all this scientifically backed speculation? Assuming we are living in a [...]

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“Does Zhang Ziyi Represent Chinese Women?”

01.28.2010 China Modern Culture
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Hey All, the below is from Veronica who is writing about Zhang ZiYi, a famous Chinese movie star and whether she represents Chinese women. It’s an interesting culture article and a good way to get quick insight into the heart of the Chinese woman. Enjoy; -Rand As the proudest international star from China, the spotlight [...]

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Ask Rand; “How to match UK agencies to China marketing directors?”

01.18.2010 Ask Rand
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I get a lot of inquires through LRB, many of which ask for quick bits of advice. I’ll normally answer these things one-to-one, but since there’s some overlap there, I figured I’d start posting some of my answers. Why? Well this gives you a glimpse into China and marketing strategic thinking; and plus, perhaps some [...]

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Hello ZeroDegrees.

12.11.2009 News
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After a week of heavy pitches, mixed with management of current projects and re-branding ZeroDegrees site; I’m happy to say I’ve made it through the gauntlet and finally got ZeroDegrees new website up online. Now bear in mind, I’m not trying to wow you with my adolescent design skills; rather, I’m shooting for ease of [...]

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McDonald’s; can you make more than a sundae?

09.13.2009 McDonalds
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McDonald’s know rewards. They understand rewards very well have been using them in campaigns since the birth of the ‘happy meal’. It’s the rewards that play the key factor in promoting participation. It’s really simple, make it fun, easy and then give them a reward. McDonald’s not only attracts a broad group of young teenagers, [...]

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Metersbonwe meaningless ‘magic cube’ game.

09.08.2009 Metersbonwe
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The more I read about popular yet meaningless brand experiences created online I am beginning to feel it’s all just a strategy to seize young peoples down time or ‘time killing’ as we might call it. The majority of these campaigns actually miss the opportunity to create something relevant, engaging and potentially ever lasting – [...]

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Pocari MSN campaign pulls in record number of individual votes!

09.08.2009 Case Studies
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From singing contests to essay contests – all the big brands are using a ‘voting’ system to build mass amounts of traffic to a community. It works so why wouldn’t you? It spreads viral and it spreads fast through dedicated pockets of existing (offline) social communities. This particular campaign seemed pretty ‘normal’ in what we’ve [...]

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