Posts tagged as:

Marketing

Ask Rand; “How to match UK agencies to China marketing directors?”

01.18.2010 Ask Rand
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I get a lot of inquires through LRB, many of which ask for quick bits of advice. I’ll normally answer these things one-to-one, but since there’s some overlap there, I figured I’d start posting some of my answers.
Why? Well this gives you a glimpse into China and marketing strategic thinking; and plus, perhaps some of [...]

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Jobs; ZeroDegrees Seeks Digital Director.

10.23.2009 Jobs
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Hello all, we’re looking for a digital director over at ZD.The company is growing fast, and we need responsible managers that know how direct groups of 5-10 people, procure and QC  vendors, and have a general “jack-of-all-trades” mentality that allows a lot of flexibility in the digital space.
How much is the salary? Ya, that would [...]

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Advertisers becoming more agressive, so what is the ideal relationship?

09.11.2009 Insights

It’s incredible the lengths advertisers are now going to capture the consumers attention. The digital space is becoming increasingly more aggressive and less tactful. Marketers are now oozing desperation; and with major portals crowded it’s a challenge for the ‘traditional thinkers’ to capture the consumers attention.
The result ‘KIDNAP’ the screen. It makes [...]

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Lancome; China social media campaign offers optimized engagement.

08.12.2009 Case Studies
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Internationally well-known cosmetic brand, Lancome, also made a move on China social media marketing, and started surprisingly early. In year 2006, Lancome already built its own Chinese community (www.rosebeauty.com.cn), where consumers can not only get to know Lancome products but also interact with the brand and other consumers.
Early this year, Lancome started to use [...]

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Dell; China promotion through social media: Almost, but not quite.

07.23.2009 Case Studies
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Continue from yesterday’s entry, China domestic PC brand Foundertech and International PC brand Dell both created a doodle contest, and both are promoting it through a Chinese SNS site – Xiaonei. After reviewing Foundertech’s campaign, now it is time for Dell.
Dell’s doodle contest website:

Dell’s Xiaonei banner took me to its independent website for this doodle [...]

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