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Johnnie Walker

Domesticated Ancient Chinese Warriors.

12.16.2009 Print

Thumbnail image for Domesticated Ancient Chinese Warriors.

I picked this one up from LRB forums. It’s campaign for YangHe, a famous alcoholic spirit in China. What’s interesting? Looking online many non-Chinese think this campaign is great; but to a local Chinese it looks totally ridiculous. The campaign depicts several ancient heroes including Zhang Fei, a warrior general of the Three Kingdoms period (around 200 A.D.) [...]

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Littleredbook was created in late 2008 by boutique agency Bloodyamazing Co.,Ltd (BA360). Our goal is simple, to give our visitors a deeper look into China advertising, marketing, communications and culture.

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