Posts tagged as:

Hello Kitty

IBM; Geeky Love via China Viral.

01.12.2010 IBM
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I found this one on LRB’s forums. It’s a pretty simple video with a surprise ending; surprising enough to get 3.5 million views, and close to 1,000 comments. Created for the IBM Rational Software Conference this geeky romantic viral hit the mark.
It’s interesting what goes viral in China vs. the West. There’s a sweet innocence to the Chinese psyche, [...]

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Fear & Loathing in Chinese Advertising.

10.21.2009 BWCDF
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Here’s a cute campaign, excellent art direction and visuals tie together a memorable piece, sort of like a knife wrapped in hello kitty pajamas. Pretty universal in message: parents be paranoid; the message is communicated through a typical landscape of childhood dreams, which upon closer inspection reveal dangers such as eating pins, stepping on mines, [...]

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