Posts tagged as:

health

Fear & Loathing in Chinese Advertising.

10.21.2009 BWCDF
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Here’s a cute campaign, excellent art direction and visuals tie together a memorable piece, sort of like a knife wrapped in hello kitty pajamas. Pretty universal in message: parents be paranoid; the message is communicated through a typical landscape of childhood dreams, which upon closer inspection reveal dangers such as eating pins, stepping on mines, [...]

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Jissbon; Condom Branded China Bicycles.

09.13.2009 Jissbon
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So I’m walking to the bank the other day and as I was waiting I spotted this bicycle parked on the sidewalk with a condom mascot on it.
Now I’m assuming this is just one of those things you see in China, but for the sake of amusement, and also to kill a little time before [...]

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Social Media promotes generation ‘ME’

09.06.2009 China Consumer Profile
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This is an excerpt from an article on our sister site ZeroDegrees.
I wasn’t surprised to learn that the bulk of Social Media evangelists consider the space as a way to promote themselves.  Nothing wrong with promoting yourself – I mean we can’t all have a ‘Don King’ like character doing our talking for us.
A report [...]

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Mengniu; Celebrating adolescent superficiality.

09.02.2009 Mengniu
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I picked up this from LRB’s forum. These ads for Mengniu (a major China dairy giant) launched in early 2009; the product is fruit yogurt drinks that combine fruits, vegetables, milk and nutrition targeted to Chinese teenagers.
This is a great example of empathizing how Chinese kids really feel, and their uncontrollable desire for simple indulgence. [...]

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Naobaijin; Pissing off Chinese people achieves 1 billion in health product sales.

04.27.2009 Naobaijin

Similar to HengYuanXiang’s branding strategy, Naobaijin, a health supplement product adopted a “repeat annoying commercial 10,000 times” strategy to great success. What’s interesting is that this actually seems to be a valid strategy when dealing with FMCG products in China. While online Chinese buzz is generally against the ad, sales tell a different story.

When I [...]

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