Posts tagged as:

Game

Intel; Multi-tiered Social Media Campaign.

09.21.2009 Intel
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We seldom see well integrated SNS campaigns in China; if you’ve been a regular reader of this blog, you’ll probably notice a distinct bias toward negative reviews. Well sister, today you’re in for a treat, cause we’re going to show you Intel’s campaign and what they’ve done right. The short and skinny of it is [...]

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Metersbonwe meaningless ‘magic cube’ game.

09.08.2009 Metersbonwe
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The more I read about popular yet meaningless brand experiences created online I am beginning to feel it’s all just a strategy to seize young peoples down time or ‘time killing’ as we might call it. The majority of these campaigns actually miss the opportunity to create something relevant, engaging and potentially ever lasting – [...]

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Puma; What do Puma, F1, and Lego have in common?

02.06.2009 Case Studies
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“Fast enough to be No.1, Successful enough to be No.1, the fastest F1 in the world, brave enough, just come.”  As you may have guessed… this line sounds better in Chinese. Very cute series of ads bring the idea of “play” to the Puma brand. Through a co-sponsorship with F1, Puma leveraged the 2008 China [...]

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