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Economy of the People’s Republic of China

Metan; What I Learned from Chinese Reality TV.

07.29.2010 Insights

Hey all; this is an article from Metan by Gordon Chu; it covers Gordon’s experience and insights with China reality TV. Give it a read if you’ve got the time. On one of my frequent extended stints in China, I had a quiet evening to kick up my feet and to peruse the hundreds of channels Chinese [...]

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Confessions of a Chinese Shopper.

03.14.2010 Insights

Hey all; this is an article from Lin Bai of the Metan Group; who’ve allowed me to report their newsletters on LRB. Metan’s website houses a great many insightful articles; I’ll post highlights when I see them. In the US, ‘Black Friday’ is the unofficial start of the holiday shopping season. Marked as the Friday [...]

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Resonance China Social Media Digital Agency

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Resonance China
China Advertising Forum
- IBM's Viral Video for eX5
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/09 at 9:53 am
- That Love Comes: Anheuser-Busch InBev's Marketing Strategy in China
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/07 at 11:08 am
- A Haagen Dazs Film: The Summer
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/06 at 11:42 am
- Guo Jingmin Endorses Zhen Shi Ming Eye Drops
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/03 at 2:06 pm
- Virus Video from Metersbonwe: NoNo Panda Cos Fighter
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/01 at 3:27 pm
- L'Oreal Paris New TVC with Fan Bingbing
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/01 at 1:59 pm
- Ogilvy DO Day Video Crazy Heart 2010
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/09/01 at 11:10 am
- Snow Beer Called for Media Pitch
  posted in forum General Discussion. by KyleChin on 2010/09/01 at 10:53 am
- COFCO's Video for Lohas Drink
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/08/31 at 5:08 pm
- A Virus Video of 7 Up
  posted in forum Digital / Social Media / SNS. by KyleChin on 2010/08/31 at 3:46 pm
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Recent Comments
- Dior; “Racist” China Advertising Campaign. (19)
  - Rand: Ya agree; if there is any room to question racist vs. not racist, already there’s a problem. The...
  - Jessyclaire: I don’t think it’s racist as much as it is (and I’m in full agreement with you here)...
- 7UP; China Viral: 10 Days, 10 Million Views. (17)
  - KyleChin: That’s the complete version of the official viral video. It is said that there is also a commercial...
  - oni: I am wondering it’s an official viral campaign or just another Mr Hu ge’s parody?
- Nike; Targeting Chinese youth with Kungfu hiphop culture. (4)
  - dehsetcrew: Thank.
- The sexual dilemma of the Chinese woman. (109)
  - zhaoboshujiao: The problem is the last one: “the independent” Indie or just keep single? if indie, an indie girl...
  - Rand: Ya I think the photographers got a good idea of what’s going on; its the sort of thing that defeats...
  - Adam Minter: Funny that people look at these photos as a harsh critique of Chinese men. Nobody seems to have noticed...
  - Rand: ya but if she can seduce anyone, who can seduce her? thats why she’ll end up independent; there are no...
  - KyleChin: Always a hot lady such like her can hardly be independent as there would be a lot of tempts around. Most...
  - Rand: wouldn’t “independent” for men be like a famous bachelor like Jack Nicholson? Maybe...
  - bud: Yep, that girl is damn hot.
  - Franz: “I’m wondering what a reversed “dilemma of Chinese men” collection would look like. ” I don’t see you...
  - Rand: True; look for spirit, not for pigment.
  - Gene: True that. Could not have said this any better.
  - bengborba: 有意思啊，这个女人真性感，我的鸡巴硬了。
  - Tom: Well she could take her pick, couldn’t she? With looks like that I don’t think she’d have to...
  - chad: “where is the expat option?” Everyone’s represented…look closely.

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Littleredbook was created in late 2008 by boutique agency Bloodyamazing Co.,Ltd (BA360). Our goal is simple, to give our visitors a deeper look into China advertising, marketing, communications and culture.

BA360 is a full service Shanghai-based advertising and marketing communications agency. We focus on giving our clients a turnkey solution to their China communication needs; from initial branding, design, and creation; to production & execution; to media planning, buying and management, BA360 offers the speed of a small agency, along with the power of an established China network.

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- Social Media Today is our US partner; they specialize in creating niche B2B social communities. LRB partners with SMT to bring their services to China.

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Economy of the People’s Republic of China

Metan; What I Learned from Chinese Reality TV.

Confessions of a Chinese Shopper.

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