Posts tagged as:

Dell

Dell China Viral; Geeky Romance.

06.03.2010 Dell
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I found this one in LRB’s forums; this is a great viral; it has all the elements to make it a success; first its low-cost which gives it a feeling of authenticity; next it’s got the WTF gut feel as the protagonist rips apart his girlfriends laptop, and then it finishes with a great twist, while introducing Dell’s [...]

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Big Ideas vs. Small Ideas; Forest vs. Trees.

09.15.2009 Insights
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I recently spotted a great article on Razorfish‘s blog titled: “Does SIM mean big ideas matter less?”.  I thought this was interesting until I realized the underlying duality of the question was inappropriate. Dualism, or “black vs. white” is never really the way to go; its always a compromise is it not? We may maintain [...]

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P&G Xiaonei campaign, dressed as Social Media… smells like a big Ad

08.27.2009 P&G
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With opportunities to win cars, flights, holidays and even cash you have to wonder why anyone would go and support a bar of soap or shampoo product for simply a ‘chance’ to win a 200RMB value prize pack. But once again China’s booming Social Networking sites continue to generate interest for what would seem to [...]

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