Posts tagged as:

Chinese

“Does Zhang Ziyi Represent Chinese Women?”

01.28.2010 China Modern Culture
Thumbnail image for “Does Zhang Ziyi Represent Chinese Women?”

Hey All, the below is from Veronica who is writing about Zhang ZiYi, a famous Chinese movie star and whether she represents Chinese women. It’s an interesting culture article and a good way to get quick insight into the heart of the Chinese woman. Enjoy; -Rand
As the proudest international star from China, the spotlight brings Ziyi [...]

Read the full article →

Ask Rand; “Is a bilingual website necessary?”

01.21.2010 Ask Rand
Thumbnail image for Ask Rand; “Is a bilingual website necessary?”

Here’s another question I received via LRB’s contact form. If you’re interested in asking me a question; go ahead and shoot it over; I’ll post it up on LRB and we can discuss online to your benefit, and the benefit of other readers. Feel free to ask me anything; I’m pretty open with my advice; and while [...]

Read the full article →

HSBC; Warm & Cuddly Financial Services.

09.28.2009 HSBC
Thumbnail image for HSBC; Warm & Cuddly Financial Services.

I picked this up from LRB’s forums; this is a sweet TVC; sentimental imagery that pulls at the heart strings.
It’s interesting how it plays out; following the life of a middle aged man as he progresses through the different stages in his life is an HSBC rep, a young woman who resembles Zhang Zi Yi [...]

Read the full article →

Nokia; Transformers + Michael Jackson Viral.

09.23.2009 Nokia
Thumbnail image for Nokia; Transformers + Michael Jackson Viral.

Here’s a pretty cool ad; it takes advantage of current pop trends to weave together a simple engaging experience.
A key element to note is that both the Transformers & Michael Jackson elements are western in origin, yet either separate or together, they have a big emotional impact on the average Nokia-targeted Chinese.
I like this ad; [...]

Read the full article →

Volkswagen; Zodiac Beetle posters give imagination a good workout.

08.11.2009 Print
Thumbnail image for Volkswagen; Zodiac Beetle posters give imagination a good workout.

Here’s something interesting from the LRB forums: Volkswagen hired renown creative designer Li Ming Ming (李明明) to design posters for the Beetle. Based on the 12 animals from the Chinese Zodiac, Li created an engaging series of ads – though they do seem to miss a key element: comprehension.
To further the mystery, the Chinese characters used on [...]

Read the full article →