Posts tagged as:

Chinese language

Chinese Netizens Rage at Google’s “Purposefully Anti-China” Search Results.

01.31.2010 China Modern Culture
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Hey All, as you’ve no doubt heard, Google is refusing to comply with China’s censorship policies. This has become a pretty heated political issue; today, Veronica has compiled commentary from Chinese netizens responding to perceived attacks from Google at China. Enjoy -Rand.
Google’s pulling out of China set off China netizens’ concern in a fairly large scale. As [...]

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Selling China to the Chinese.

01.12.2010 JiaDing
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Or rather, selling Shanghai to the Shanghainese. I picked this one up from LRB forums; JiaDing district in Shanghai is known as rural, “end of the line” district… generally speaking its the kind of place you don’t want to live or really even want to visit. With Shanghai’s breakneck development pace, even the fringes are getting a [...]

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Nokia; Transformers + Michael Jackson Viral.

09.23.2009 Nokia
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Here’s a pretty cool ad; it takes advantage of current pop trends to weave together a simple engaging experience.
A key element to note is that both the Transformers & Michael Jackson elements are western in origin, yet either separate or together, they have a big emotional impact on the average Nokia-targeted Chinese.
I like this ad; [...]

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Shanghai World Expo 2010, will they really come?

08.03.2009 Insights
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So the big question I’m getting asked more and more now is ‘Will the Chinese go to the Shanghai World Expo 2010?’ but the real question is ‘Do the real Chinese actually care about it? Fortunately the powers to be do – they have a lot on the line from an international standpoint. [...]

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Chinese netizens express mixed responses to college student’s job application for “full-time housewife to rich man”.

04.17.2009 China Modern Culture
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A fourth year college girl’s job seeking advertisement received many Chinese netizens’ attention recently. Instead of looking for opportunity to work for a company, the girl is looking for a full-time housewife “job position”.
Here is the news article from Sina (source: Jinan Times) -
“Fourth year college girl is looking for a job – Look forward [...]

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Puma; What do Puma, F1, and Lego have in common?

02.06.2009 Case Studies
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“Fast enough to be No.1, Successful enough to be No.1, the fastest F1 in the world, brave enough, just come.”  As you may have guessed… this line sounds better in Chinese.

Very cute series of ads bring the idea of “play” to the Puma brand. Through a co-sponsorship with F1, Puma leveraged the 2008 China Formula [...]

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