Posts tagged as:

China social media

P&G Xiaonei campaign, dressed as Social Media… smells like a big Ad

08.27.2009 P&G
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With opportunities to win cars, flights, holidays and even cash you have to wonder why anyone would go and support a bar of soap or shampoo product for simply a ‘chance’ to win a 200RMB value prize pack. But once again China’s booming Social Networking sites continue to generate interest for what would seem [...]

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Dell; China promotion through social media: Almost, but not quite.

07.23.2009 Case Studies
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Continue from yesterday’s entry, China domestic PC brand Foundertech and International PC brand Dell both created a doodle contest, and both are promoting it through a Chinese SNS site – Xiaonei. After reviewing Foundertech’s campaign, now it is time for Dell.
Dell’s doodle contest website:

Dell’s Xiaonei banner took me to its independent website for this doodle [...]

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Littleredbook China social media articles moved to ZeroDegrees.

07.23.2009 News
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A quick note: BA360 and Mailman China have recently launched a new China social media company called ZeroDegrees; so we’ll be moving all our “China social media” articles over to ZD’s blog. Click here to check out the new site. Not to worry though, we’ll be sure to post a short link and description on [...]

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BA360 + Mailman China; launch ZeroDegrees, a China Social Media Agency.

07.23.2009 News
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A360, MAILMAN CHINA, LAUNCH ZERODEGREES
SHANGHAI, CHINA (July 23, 2009) – BA360 (est. 2006), a Shanghai-based marketing, advertising, and communications agency has partnered with Mailman China (est. 1999), a leading alternative media agency to create a new China social media company: ZeroDegrees; whose mission is to design and produce content-driven China social marketing communities, and market [...]

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Pepsi; So-So Social Media Campaign.

07.15.2009 Case Studies
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Pepsi recently launched a social media campaign targeted to the youth market; its a “battle of the bands” themed event; all elements are aggregated online on Pepsi’s main promotional site (pepsi.sina.com.cn), and a series of satellite SNS groups were created to drive traffic to the contest and stimulate buzz online.

However there seems to be a [...]

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missniuniu case study; Building traffic through China’s social networks.

07.13.2009 Insights
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Say hello to our little friend.
Building traffic/leads to your business is tricky. Especially so in China where many of the medium are either too broadly targeted, too expensive, or simply faked numbers. So here’s the logic:
A quick rundown of your options looks something like this:
PRINT: Magazines will cost you about RMB 20k – 100k/page/month; while newspaper [...]

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360quan; Social network for teenagers proves China’s youth are insane.

07.10.2009 360QUAN
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Chinese youth are insane. Well ok, maybe not insane, but certainly not sane either. Lets call them “unsane”. Why, pray tell, do I make such nasty accusations? Well the short answer is I’m judgmental and have a selective ignorance (that I choose to ignore). The long answer?
The long answer is that it there may be sanity [...]

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Littleredbook + Social Media Today.

07.07.2009 News
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Littleredbook has teamed up with Social Media Today; we’re working together to bring established best practices of creating niche social media communities to China for select clients looking to build loyalty through strong value-added relationships with their customers. The press release is below – check it out if you’ve got the time.

SOCIAL MEDIA TODAY, SHANGHAI-BASED [...]

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Building a successful Chinese social media network from scratch.

06.18.2009 Case Studies

I mentioned BA’s “secret” in-house project a little while back (here); this project is an attempt to create a popular Chinese social media site from scratch, solely using China’s already established SNS.
Now the initial impression for something like this is “yeah right good luck buddy”, and to tell you the truth I also almost bought [...]

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China’s Top 4 Twitter Clones.

06.08.2009 China SNS Snapshot

If you’ve been following along as I meander through China’s social marketing landscape, you’ll likely discover a familiar trend. Yes, dear friends, today we’ll be discussing another China social media clone – this time of the wildly popular Twitter micro-blogging sensation.

Twitter, meet your long lost Chinese twin.
The top sites successfully copying Twitter are 1. Taotao.com, [...]

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Douban.com; China’s Amazon/Digg Hybrid Social Media Network.

05.27.2009 China SNS Snapshot

Social media stories tend to reflect a rags to riches theme – ie: one man sitting in the wee hours of the night typing away on his computer creates a network platform that services millions upon millions of users. This is how Douban started; created by a man named Yangbo in a restaurant called Douban [...]

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China’s “Plan B” Social Media Strategy; Interaction After Connection.

05.20.2009 China SNS Snapshot

If you’ve been following LRB recently, then you’ve noticed many posts on social media sites in China. When beginning this quest to catalog China’s SNS landscape, I was under the impression I had a pretty good idea of what to expect. However, like anyone who thinks they know something, further digging always reveals they didn’t [...]

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Mop.com: China’s “MySpace”; The SNS for Self-Proclaimed Crazy Chinese People.

05.18.2009 China SNS Snapshot

Mop.com is a combination of an informative web portal, a China “Myspace” (hi.mop.com), along with a powerful forum (dzh.mop.com). Originally founded way back in 1997, Mop has evolved into a rich interactive entertainment platform with a specific focus on keeping crazy Chinese people entertained.

Mop.com: A typical Chinese web portal… with a focus on crazy.
Now when [...]

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China Social Media; Kaixin001.com: Making people slightly less bored.

05.14.2009 China SNS Snapshot

I’ve covered Kaixin001.com before in a previous entry: Kaixin001.com; Spamming to the top; How Kaixin became China’s most popular Facebook-esque Social Media Site. This time around, let’s look a little closer at Kaixin001 in the context of it’s main competition, Xiaonei and Kaixin (Kaixin, and Kaixin001 are competitors; yes its confusing, which was the goal [...]

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China Social Media; Xiaonei: China’s Facebook Replica.

05.12.2009 China SNS Snapshot

As copycatting goes, China is King. Now while we normally associate copies with inferior quality or some odd defect from the original, Xiaonei, on the other hand, is a great example of digital copycatting done right. It’s funny how I’ve turned copying someone else’s work into a positive. This is just one of many signs [...]

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China Social Media; Tianya.cn: China’s Digital Watercooler.

05.11.2009 China SNS Snapshot

天涯 (tian1 ya2) means the edge of the sky in Chinese. Though aesthetically ugly as ugly can be, Tianya is one of the most popular sites in China; it’s the nexus of China’s online communications, a collection of simple forums, blogs, and groups; due to uber-popularity Tianya is the best place in China’s web to [...]

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China Social Media: Taobao.com

05.11.2009 China SNS Snapshot

Taobao.com is the site that killed eBay China. Created in 2003 by the Alibaba group; Taobao received 450 million RMB in funding to become China’s top C2C, B2C platform. The general consensus is Taobao.com is the largest online retail giant in China.
The term “Tao Bao” literally means “to search for treasure”, and implies that no [...]

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Cataloging China’s SNS Landscape.

05.07.2009 Social Media

Yes I’m going to attempt to catalog all of China’s most popular social media sites.I don’t think this has been done before, and if it has, it probably wasn’t done as thoroughly as you’d like. However, I’m going to need your help. 
…and theres more where that came from!
I have a general idea of these sites [...]

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