Posts tagged as:

china outdoor advertising

Supergluing Shanghai bridge increases sales by 120% during first month.

07.07.2009 Outdoor

Great outdoor ad mixes economic budget with maximum results. This PR stunt drove awareness from China media, magazines, newspaper, and websites (like this one). Brand awarness/recall peaked at 96% and sales figure for the period exceeded 120% beyond original targets. Looks like we have a winner here.

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Midea; Ad for electric fan… kinda blows.

07.06.2009 Midea

When I first saw this I thought; that’s pretty creative. But then I realized that the main copy of the ad is in English; when targeted to a Chinese crowd, it’s probably better to use Chinese. So your argument will likely be this: many educated Chinese CAN read English. Yes that’s true, but the target [...]

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china outdoor advertising

Supergluing Shanghai bridge increases sales by 120% during first month.

Midea; Ad for electric fan… kinda blows.

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