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China Internet Network Information Center

China Consumer Profile; “Young Digital Fashionistas”

12.18.2008 China Consumer Profile
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“Young Digital Fashionista” is a young Chinese girl with college education. She has an average yearly income of RMB 63,420 (USD 9,342), which is considered to be a high income in China; this allows her to “spoil” herself. She is IT savvy and fashionable. In her spare time, she frequently goes to the spa, gym, [...]

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