Posts tagged as:

i. China Advertising

Ariel; Food that bites back.

08.25.2009 Ariel
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I picked this one up from LRB’s forums. It’s an Ariel washing detergent campaign that looks visually striking, which is great; but whether it pushes sales at point of purchase is another thing. It’s easy to get lost in the creative – it really jumps out at you; but I had a hard time remembering [...]

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Selling scissors the old fashioned way.

08.19.2009 Print
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This is a pretty cool campaign for scissors; replacing the widely recognized (in China at least) art of paper cutting, with “iron” cutting, the ad hits on Chinese traditional values, while also stating quite clearly that the scissors sold are sharp, tough, and can cut accurately.
Now whether or not you can actually cut images out [...]

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BMW’s flirt with the masses – Qzone ‘1′ series launch

08.17.2009 BMW
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When I first looked at reviewing this campaign I thought why would BMW be pushing their product through QQ? I mean sure, the numbers are just astronomical but how many QQ users can really afford to buy a BMW?
I’m certain they did their research and they were pushing the most affordable product across the [...]

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missniuniu case study; Building traffic through China’s social networks.

07.13.2009 Insights
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Say hello to our little friend.
Building traffic/leads to your business is tricky. Especially so in China where many of the medium are either too broadly targeted, too expensive, or simply faked numbers. So here’s the logic:
A quick rundown of your options looks something like this:
PRINT: Magazines will cost you about RMB 20k – 100k/page/month; while newspaper [...]

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360quan; Social network for teenagers proves China’s youth are insane.

07.10.2009 360QUAN
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Chinese youth are insane. Well ok, maybe not insane, but certainly not sane either. Lets call them “unsane”. Why, pray tell, do I make such nasty accusations? Well the short answer is I’m judgmental and have a selective ignorance (that I choose to ignore). The long answer?
The long answer is that it there may be sanity [...]

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Midea; Ad for electric fan… kinda blows.

07.06.2009 Midea
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When I first saw this I thought; that’s pretty creative. But then I realized that the main copy of the ad is in English; when targeted to a Chinese crowd, it’s probably better to use Chinese.
So your argument will likely be this: many educated Chinese CAN read English. Yes that’s true, but the target isn’t [...]

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Mercedes; “Smart” car ad a little “dumb”.

07.01.2009 Mercedes
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Mercedes Benz, a brand known in China (among other countries) for selling expensive luxury cars – is focusing on the China market with its new brand “Smart”.
In this context, “Smart” seems to mean “cheap and small”. This ad contrasts larger expensive cars that are hard to park in China’s congested urban areas to cheaper easier [...]

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Siemens; Washing the long tail.

06.17.2009 Outdoor

Great variation of a common sight in China. I’ve walked many a mall and have seen these long streams hanging from the face of buildings; they never really got my attention. However with Sieman’s easy twist, the common becomes alive. The communication is clear and sticks in the head.

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Johnson & Johnson; Big girls don’t cry… or let their bones break.

03.26.2009 Johnson & Johnson

“Effectively promote strong bones”
Johnson and Johnson’s latest calcium health supplement campaign targeted to women; very nice ya? The market for health supplements in China is very intense; however the market for supplements targeted at women specifically for calcium that strengthens bones? Well that little niche market is still open (well, until these ads appeared anyway).

Great [...]

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