Posts tagged as:

Business and Economy

Phillips; “Better Technology, Better Life”.

07.28.2010 Outdoor
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Picked this one up via Adquan; it’s a Phillips campaign recently launched by DDB Shanghai, in conjunction with Shanghai Expo and the theme “Better City, Better Life”. The primary focus is viewing Phillips’ “better life” value-add through the eyes of a child. This is a route thats been done before by many giants; normally when [...]

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Asus; Japanese Viral a Big Hit in China.

07.28.2010 Asus
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Found this one via LRB Forums. It’s a Japanese viral spoofing “The Ring” for Asus computers. Normally I wouldn’t post a Japanese viral, but this was found on China’s Youku, and has managed to garner 620k views in about one month, as well as a slew of commentary from China’s netizens ranging from date requests [...]

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Tencent; Hail to the King of China’s Copycats.

07.26.2010 Insights
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Picked this one up via Danwei and Thomas Morffew; it’s a cover story from China Computer World bashing Tencent, the very powerful internet company behind QQ and numerous others. As you can guess, it’s not very flattering.

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China Advertising Career Evolution.

07.14.2010 Insights
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This ones been floating around for awhile, and though it doesn’t relate to China advertising, it does still apply to China’s ad agency players; perhaps to localize it we can add “Green Tea + Johnnie Walker” at the end instead of champagne… ah haha haa ha.

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Selling China to the Chinese.

01.12.2010 JiaDing
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Or rather, selling Shanghai to the Shanghainese. I picked this one up from LRB forums; JiaDing district in Shanghai is known as rural, “end of the line” district… generally speaking its the kind of place you don’t want to live or really even want to visit. With Shanghai’s breakneck development pace, even the fringes are getting a [...]

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Hello ZeroDegrees.

12.11.2009 News
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After a week of heavy pitches, mixed with management of current projects and re-branding ZeroDegrees site; I’m happy to say I’ve made it through the gauntlet and finally got ZeroDegrees new website up online. Now bear in mind, I’m not trying to wow you with my adolescent design skills; rather, I’m shooting for ease of [...]

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Zero Degrees makes a splash on Fast Company.

10.14.2009 News
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Zero Degrees hits the ‘big apple’ with a feature in Fast Company. Navigating through China’s social media landscape can be a very daunting task. We created a local social media map to show the size of the various sites and it’s millions of members. Our good friends at Fastcompany.com recently posted the map on its [...]

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Jissbon; Condom Branded China Bicycles.

09.13.2009 Jissbon
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So I’m walking to the bank the other day and as I was waiting I spotted this bicycle parked on the sidewalk with a condom mascot on it. Now I’m assuming this is just one of those things you see in China, but for the sake of amusement, and also to kill a little time [...]

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China Advertising Jobs and Bookstore on LRB.

08.13.2009 News
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Hey everyone – we just created a few new sections on LRB; one is a job forum area which we’ll fill with new China advertising jobs as we find them; we’re also teaming up with several headhunters that’ll drop their ads in from time to time – so check it out. Also, we’ve created a [...]

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Shanghai World Expo 2010, will they really come?

08.03.2009 Insights

So the big question I’m getting asked more and more now is ‘Will the Chinese go to the Shanghai World Expo 2010?’ but the real question is ‘Do the real Chinese actually care about it? Fortunately the powers to be do – they have a lot on the line from an international standpoint. It is [...]

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Construction cranes in the bamboo forest; Balancing nature and urbanization in China PSA Advertising.

04.13.2009 China EPF
Thumbnail image for Construction cranes in the bamboo forest; Balancing nature and urbanization in China PSA Advertising.

Great PSA ad campaign focuses on China’s preference  for urbanization over environment. This style of Chinese landscape painting is very traditional, and can be seen pretty much anywhere in China. By mixing elements of urbanization (ie: construction towers, etc) the message twists from the “seen that painting before” to “whoa, wait a sec”; the implication [...]

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