Posts tagged as:

Brand

Jinkela; Purposefully idiotic China ad creates massive viral success.

12.18.2009 JinKeLa
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I found this on LRB’s forum; it’s an ad for Jinkela, some sort of fertilizer. What’s crazy is the clownish way they went to advertise it; and the surprising reaction from millions of Chinese viewers.
Here’s an interesting question; let’s say you are an unrecognized brand, and you want to go “viral” to spread the word as quickly as [...]

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Associating “Volkswagen” with “Pee”.

12.14.2009 Print
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Ah yes; the holy grail of advertising is to somehow link your brand to urine. Wait; that doesn’t sound right…
I’m not sure what the thinking behind this one was; I guess they were able to check the “catch attention” box; but whether they got the “memorable brand message” is something else altogether; cause in this [...]

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Breaking Down Viral Advertising.

11.27.2009 Insights
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Hey all; I’m still in process of rebuilding ZeroDegree’s site; here’s something I wrote yesterday for ZD; it’s a general theory of viral advertising.
Key points are breaking it down to a level wherein we can predict results. This is always limited to content; but having said that there are other ways to build some [...]

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Phillips SNS creates a thriving community, then moves shop!

09.19.2009 Phillips
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Lifestyle products. How many followers do you think a category such as this can reel in? Without giving all the products away of course. Because we have stumbled across one brand doing it ‘mostly’ well – they managed to get a great following and integrated some FIRST time applications that really impressed.
Introducing [...]

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Advertisers becoming more agressive, so what is the ideal relationship?

09.11.2009 Insights

It’s incredible the lengths advertisers are now going to capture the consumers attention. The digital space is becoming increasingly more aggressive and less tactful. Marketers are now oozing desperation; and with major portals crowded it’s a challenge for the ‘traditional thinkers’ to capture the consumers attention.
The result ‘KIDNAP’ the screen. It makes [...]

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Metersbonwe meaningless ‘magic cube’ game.

09.08.2009 Metersbonwe
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The more I read about popular yet meaningless brand experiences created online I am beginning to feel it’s all just a strategy to seize young peoples down time or ‘time killing’ as we might call it. The majority of these campaigns actually miss the opportunity to create something relevant, engaging and potentially ever lasting [...]

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Cartier; Social Media Campaign sans “Social”

08.27.2009 Haibao.cn
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I’ll start by saying this: Cartier’s China social media campaign is pretty disappointing. I’ll get into some more detail soon, but in an effort to save you time what you’ll see in this post is what NOT to do when launching a social media campaign; and what not to do when launching a website in [...]

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The Meta-Reality of China Advertising.

08.04.2009 Insights
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About a month ago, I presented my general thoughts and impression on advertising in China at NextStep @ The Factory. This post is a recreation of that 20 minute presentation; I’ll cover the point of branding, how it applies to China advertising, and case studies that show these ideas in action.
Connecting on an emotional level. [...]

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