Posts tagged as:

BMW

P&G Xiaonei campaign, dressed as Social Media… smells like a big Ad

08.27.2009 P&G
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With opportunities to win cars, flights, holidays and even cash you have to wonder why anyone would go and support a bar of soap or shampoo product for simply a ‘chance’ to win a 200RMB value prize pack. But once again China’s booming Social Networking sites continue to generate interest for what would seem to [...]

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BMW’s flirt with the masses – Qzone ‘1′ series launch

08.17.2009 BMW
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When I first looked at reviewing this campaign I thought why would BMW be pushing their product through QQ? I mean sure, the numbers are just astronomical but how many QQ users can really afford to buy a BMW? I’m certain they did their research and they were pushing the most affordable product across the [...]

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