Posts tagged as:

Blog

LRB; One year old and hot as hell.

11.16.2009 News
Thumbnail image for LRB; One year old and hot as hell.

Hello all; I’m proud to report today that LRB is one year old. It’s been an interesting year, beginning with the thought “why don’t I try to build a blog”, followed by “is anyone actually reading this blog”, then “you know what I don’t think anyone is reading this, so I’m just going to shoot [...]

Read the full article →

Levi’s; So you think you can “blog”?

10.28.2009 Insights
Thumbnail image for Levi’s; So you think you can “blog”?

It is of no surprise brands and companies are struggling to find alternative and cost-effective ways to sell, survive and possibly stand out in the over-crowded world wide web. So, given this is the era for blogging – it’s no surprise many brands are fast jumping into this space. It just seems to be there [...]

Read the full article →

Live at the ‘Chivalry’.

10.26.2009 Case Studies
Thumbnail image for Live at the ‘Chivalry’.

You throw in a few ice cold celebrities, high-end whisky and a dash of ‘life’ and you end up with Chivas new-ish campaign reposition to ‘Live with Chivalry’. A small shift from the previous feature ‘This is Chivas Life’. Fortunately for Chivas the budget was didn’t seem to be a problem, with a mix of [...]

Read the full article →

New Balance creates a great community site, so why is it empty?

09.16.2009 New Balance
Thumbnail image for New Balance creates a great community site, so why is it empty?

I’ve seen brands launch campaigns on popular SNS, or create their own SNS then use other popular SNS to promote them, but I haven’t seen a brand build its own SNS site but chose not to promote it, and this brand is New Balance. To me, this is almost like buying an expensive beach house [...]

Read the full article →

Advertisers becoming more agressive, so what is the ideal relationship?

09.11.2009 Insights

It’s incredible the lengths advertisers are now going to capture the consumers attention. The digital space is becoming increasingly more aggressive and less tactful. Marketers are now oozing desperation; and with major portals crowded it’s a challenge for the ‘traditional thinkers’ to capture the consumers attention. The result ‘KIDNAP’ the screen. It makes sense right? [...]

Read the full article →

Prying Open Chinese Wallets.

09.08.2009 Insights
Thumbnail image for Prying Open Chinese Wallets.

I was sent an article today from the author of buzzandthecity; it was a link to a FT article titled “China Goes Shopping” wherein Chinese are described as “penny pinching, ruthless, suspicious shoppers”. One key excerpt from the article caught my eye: “Even when they can easily afford it, buying a PC typically involves six [...]

Read the full article →

Pocari MSN campaign pulls in record number of individual votes!

09.08.2009 Case Studies
Thumbnail image for Pocari MSN campaign pulls in record number of individual votes!

From singing contests to essay contests – all the big brands are using a ‘voting’ system to build mass amounts of traffic to a community. It works so why wouldn’t you? It spreads viral and it spreads fast through dedicated pockets of existing (offline) social communities. This particular campaign seemed pretty ‘normal’ in what we’ve [...]

Read the full article →

Olay’s Social Media Campaign, success at a cost?

07.31.2009 Case Studies
Thumbnail image for Olay’s Social Media Campaign, success at a cost?

Congratulations to Oil of Olay for making a very dedicated move to Social Media with a series of well functioned, highly informative and responsive communication tools for the young women that frequent the site. Steam rolled by The president of Nurun China (interactive agency) Yann Lombard-Platet stated that ‘beauty is the number 1 topic of [...]

Read the full article →

L’Oreal; Celebrates 100th anniversary on China social media.

07.28.2009 Baidu
Thumbnail image for L’Oreal; Celebrates 100th anniversary on China social media.

June 3rd, 2009 was L’oreal’s 100th anniversary. To celebrate this special occasion, and take advantage of it to market itself, L’oreal launched a social media campaign throughout different China SNS sites. This campaign’s portal website is L’oreal100.com.cn – a website L’oreal created especially for this 100th anniversary; and the overall theme of this campaign is [...]

Read the full article →

Dell; China promotion through social media: Almost, but not quite.

07.23.2009 Case Studies
Thumbnail image for Dell; China promotion through social media: Almost, but not quite.

Continue from yesterday’s entry, China domestic PC brand Foundertech and International PC brand Dell both created a doodle contest, and both are promoting it through a Chinese SNS site – Xiaonei. After reviewing Foundertech’s campaign, now it is time for Dell. Dell’s doodle contest website: Dell’s Xiaonei banner took me to its independent website for [...]

Read the full article →