Posts tagged as:

Beijing

Associating “Volkswagen” with “Pee”.

12.14.2009 Print
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Ah yes; the holy grail of advertising is to somehow link your brand to urine. Wait; that doesn’t sound right…
I’m not sure what the thinking behind this one was; I guess they were able to check the “catch attention” box; but whether they got the “memorable brand message” is something else altogether; cause in this [...]

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Fear & Loathing in Chinese Advertising.

10.21.2009 BWCDF
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Here’s a cute campaign, excellent art direction and visuals tie together a memorable piece, sort of like a knife wrapped in hello kitty pajamas. Pretty universal in message: parents be paranoid; the message is communicated through a typical landscape of childhood dreams, which upon closer inspection reveal dangers such as eating pins, stepping on mines, [...]

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New Balance creates a great community site, so why is it empty?

09.16.2009 New Balance
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I’ve seen brands launch campaigns on popular SNS, or create their own SNS then use other popular SNS to promote them, but I haven’t seen a brand build its own SNS site but chose not to promote it, and this brand is New Balance. To me, this is almost like buying an expensive beach house [...]

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Mengniu; Celebrating adolescent superficiality.

09.02.2009 Mengniu
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I picked up this from LRB’s forum. These ads for Mengniu (a major China dairy giant) launched in early 2009; the product is fruit yogurt drinks that combine fruits, vegetables, milk and nutrition targeted to Chinese teenagers.
This is a great example of empathizing how Chinese kids really feel, and their uncontrollable desire for simple indulgence. [...]

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Quiksilver; Getting Chinese to Surf.

08.27.2009 PostKard
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Hey all, here’s a campaign done by our partner Mailman, through their PostKard division for Quiksilver. If you’re not familiar with PostKard its… well – postcards; distributed to thousands of locations (usually popular western restaurants, bars, and clubs – sometimes hotels) in Shanghai, Beijing, and Guangzhou.
These campaigns are great, simple ways to contact the youth [...]

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Shanghai World Expo 2010, will they really come?

08.03.2009 Insights
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So the big question I’m getting asked more and more now is ‘Will the Chinese go to the Shanghai World Expo 2010?’ but the real question is ‘Do the real Chinese actually care about it? Fortunately the powers to be do – they have a lot on the line from an international standpoint. [...]

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Olay’s Social Media Campaign, success at a cost?

07.31.2009 Case Studies
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Congratulations to Oil of Olay for making a very dedicated move to Social Media with a series of well functioned, highly informative and responsive communication tools for the young women that frequent the site.
Steam rolled by The president of Nurun China (interactive agency) Yann Lombard-Platet stated that ‘beauty is the number 1 topic of conversation [...]

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McDonald’s; Olympic Cheer Station

11.20.2008 Case Studies
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During Beijing 2008 Olympic Games, McDonald launched it’s promotional campaign as..usual. One of the street installation caught our attention.

It’s 2 meters tall cubic ‘Cheer box’ that is also linked with McDonald’s CHEER FOR CHINA online mini-site.

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