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Art director

Associating “Volkswagen” with “Pee”.

12.14.2009 Print
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Ah yes; the holy grail of advertising is to somehow link your brand to urine. Wait; that doesn’t sound right…
I’m not sure what the thinking behind this one was; I guess they were able to check the “catch attention” box; but whether they got the “memorable brand message” is something else altogether; cause in this [...]

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Fear & Loathing in Chinese Advertising.

10.21.2009 BWCDF
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Here’s a cute campaign, excellent art direction and visuals tie together a memorable piece, sort of like a knife wrapped in hello kitty pajamas. Pretty universal in message: parents be paranoid; the message is communicated through a typical landscape of childhood dreams, which upon closer inspection reveal dangers such as eating pins, stepping on mines, [...]

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Audi; Copycat Campaign, Awful Tagline.

09.21.2009 Audi
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Audi’s recent campaign is interesting, albeit a semi-copycat of an earlier 2008 VW campaign; it features a mud splattered into traditional Chinese painting on their off-road Q7. So ya ok; we can check the appropriate boxes:
1. There is a car in the ad? Check. 2. There is something off-roadish about the ad? Check. 3. There is something [...]

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