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Volkswagen; Glamour with a Twist.
Got this one from the guys over at DMG; it’s a Volkswagen ad, executed beautifully; the story removes the pretentiousness of glamour, replacing it with a mischievous ...
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The sexual dilemma of the Chinese woman.
Picked this up via Han Jun Wei and Buzzandthecity; it’s a funny look at Chinese women’s dating options in China. Beyond the beauty of the ...
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Get customized, specific answers to your China marketing questions.
I played around with an “Ask Rand” feature a little while back, and while I was getting a lot of Qs previous, once I started ...
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China’s Internet, Shades of Gray; Mourning Mudslide Victims.
As many of you already know, tragedy struck China in the form of a mudslide that killed 1,254 people in Gansu Province. This event was nationally mourned; ...
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Dior; “Racist” China Advertising Campaign.
Picked this one up via LRB forums and Shanghaiist. It’s a recent campaign by Dior that visually treads the lines into racism against the Chinese. ...
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Google adds sponsored company logos to Maps
GLOBAL - Following the launch of a pilot version in Australia earlier this year, Google Maps has announced it is launching sponsored map icons allowing ...
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VIDEO: ZenithOptimedia global digital officer Fred Joseph on trends in Asia
SINGAPORE - Fred Joseph, worldwide digital director for Zenith Optimedia spoke to Campaign about the digital trends in Asia, the challenges relating to the switch ...
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Apple introduces music social networking site Ping
GLOBAL - Apple has introduced social network for music Ping which allows users to follow their favourite artists and friends to find out what they ...
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Egyptian Tourist Authority targets Japanese travellers on Asahi.com
The Egyptian Tourist Authority (ETA) has partnered with Asahi.com, Japan’s largest news platform under Asahi Shimbun, for an online promotional drive to attract Japanese travellers ...
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All about Web TV
Singapore's cable TV operator Starhub has teamed up with Mindshare to develop online content for its new web TV platform model. The partnership will focus ...
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13 Top Social Media Activities of Chinese Netizens.
A graph from Frands Report from OgilvyOne Worldwide: It is obvious that China’s netizens spend a lot of time and energy on the aquisition of ...
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The Buzziest Brands in China Social Media.
Picked up from Edelman‘s China Digital Brand Index: During the period of 2010 FIFA World Cup which has helped drive a record of amount of ...
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Trust in Social Media Channels in China.
Adopted from ADMA Digital Marketing Yearbook 2010 Just as being conjectured before, WOMM (Word of Mouth Marketing) becomes the most important & effective approach for branding campaign in ...
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Evolution of China Social Media (1994-2010).
Selected from Roland Berger and CIC Strategy Consultants’ Chinese Consumer Report 2010: China netizens prefer to share their reviews or experience through internet in recent years, ...
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Introductions to China’s Popular Search Engines.
Today we are going to talk about the most popular search engines in China. Before we start, let’s see something about SEO which matters a ...
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Social Media and Corporate Boards: 5 Key Questions
Social Media and Corporate Boards: 5 Key Questions View more presentations from 360 Digital Influence, Ogilvy PR Worldwide. There are more than 30,000 non-executive members ...
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Campaign Activation? Forget about Twitter, Google does
When launching a campaign, don't forget to aggregate and archive your hashtag stream so that it continues to be searchable
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Don’t DI-lete: A Weekly China Digital Influence Update
Dora Yin (DI, BJ) loves the new McDonald’s tray paper, which can be folded into a “Douban Radio”. This activity drives users of Douban ...
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Locations based services booming
Location Based Services…..continue to grow. Most people have now begun to accept this. The growth of foursquare is tremendous – over 15k new users per ...
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Ogilvy On: Foursquare for Business (The Slides)
Ogilvy On: How To Use Foursquare for Business View more presentations from 360 Digital Influence, Ogilvy PR Worldwide. Here are the slides from the latest ...
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我的管理日记－坚持“相信”，坚持“爱”
小编按：时逢Daisy任职CEO一周年！通过这篇管理日记，Daisy将与CIC的同学和好友漫谈公司治理以及行业发展的心得体会，抛开日常事务，以为人之道阐述立业之法。此外，透过“美女CEO”的感想片段，还将帮助你了解CIC的价值观和成长历程。 关于Daisy的更多信息，请点击CIC官网管理团队栏目。 ————————————————————————————————————————————————— 在CIC走过了整整四年，升任CEO也已一年，回顾一路走来的很多坎坷很多收获，可谓感触良深，总想找机会和同学们及好友们分享，于是也没有免俗的开了新浪微博，开始点点滴滴的反思和记录自己的所感所想： 阅读全文
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The Weekly Buzz: BBS成为七夕节网论的主体媒介
本文首发于Campaign Asia的“The Weekly Buzz”专栏，往期文章请点击这里。 每年的农历七月初七，人们都会迎来属于中国的情人节——七夕，今年是在8月16日，节日当天，网络的讨论量达到最高峰，有意思的是，相对于博客，微博，新闻，SNS转帖和视频分享等社会化媒体，这一天的网络讨论被BBS牢牢占据，在当天3371个相关新增讨论话题中，BBS的讨论量占到了68%。 阅读全文
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CIC公司博客seeisee.com全新改版上线！
八月二十日早上，所有进到公司的CIC同学们，发现自己的座位名牌应经更换为KESO、韩寒、Robert Scoble、Drudge、木子美、Mashable、月光博客…… 而座位名牌底部的一段小字说出了真相：seeisee.com新版上线！发表文章，你也可以成为著名博客。 在过去近四年的时光里，我们的博客seeisee.com累计发表了600篇中英文文章，如此不可思议！为了让seeisee.com的界面像这些文章一样专注和专业，我们决意将她粉刷一遍，就在此刻，她已焕然一新。 阅读全文
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The Weekly Buzz: 圣元婴幼儿配方奶粉风波引发网论
本文首发于Campaign Asia的“The Weekly Buzz”专栏，往期文章请点击这里。 2010年8月9日，中国新闻媒体报道了已在北美上市的中国婴幼儿配方奶粉品牌圣元的“早熟门”事件。 阅读全文
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由洗护发行业网络口碑概览看新B2C热潮
由洗护发行业网络口碑概览看新B2C热潮 by Kayla 你还在用什么样的方式采购你的洗发和护发产品呢? 你会不会崇洋媚外地喜欢用日系或者欧美系的产品呢? 你会抱怨屈臣氏或者其他传统超市买不到你想要的洗护系列品牌么? B2C这一名词的出现,逐渐解决了以上所面临的问题. 另一方面,也因为网络成为洗护发产品购买的主要渠道,越来越多的网民在网络上谈论洗护发产品. 根据CIC发布的2010年洗护发行业网络口碑概览,2009年网上讨论洗护发话题的帖子至少有20,000条,高峰时达到50,000余条. 阅读全文
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Baidu Launched Software Search
Baidu has recently launched another vertical search engine for Chinese softwares. Baidu Software Search indexes both desktop softwares and mobile applications. Also read::Baidu Launched Baidu Mobile ...
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Tudou Rolling out a new online video advertising format AdSelector
Tudou.com, one of the leading video portal in China, two weeks ago announced their parntership with VivaKi, digital media operations of the worldwide Publicis Groupe, ...
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Baidu is testing PPC sitelinks extension with Xijing
Baidu newly developed a PPC product called Xijing which is still in beta and similar to Google sitelinks extension. Xijing displays on the left side ...
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Consumer confidence in China’s rural areas continues to increase
A recent survey by Nielsen and CEMAC (Chinese Economic Monitoring & Analysis Center) showed consumer confidence slowing among those in cities, but steadily increasing among ...
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Tencent Q2 Advertising Revenue Exceeded Sohu
Tencent’s Q2 online advertising market share increased a lot after a fall in Q1 exceeding Sohu for the first time. Source: Tencent Also read::Online Advertising ...
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MediaTek $100 Android Phone is Coming, Game-Changing for Shanzhai Phone Market?
On 12nd July, MediaTek whose phone chips and “Turn-key” (from chips to software design) solution has enabled hundreds of Chinese Shanzhai phone manufacturers to make ...
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Breaking! Tencent Acquires Comsenz and Becomes the Dominator of Chinese BBS
Soon, you would see million of Chinese sites are Powered by Tencent (instead of Powered by Discuz!). Although the news has not been confirmed by ...
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Tips for Luxury Brands in Chinese e-Commerce Market
Sales of luxury goods grew 12% in 2009, to $9.6 billion, accounting for 27.5% of the global market, according to Bain & Co. In the ...
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StartupsWatch Report (August Edition) Released
This year, no matter what kind of discussion on innovation we have, it seems that people just cannot help but come back to a few ...
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Chinese Microblogging Startup, Zuosa is Looking for Buyer
Back to May 10, 2009, I asked Mr. Zhang from a Japanese investment company, CyberAgent for his opinion on microblogging service. (read the full coverage ...
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Sohu BLog
Brief introduction: Sohu Blog is one of the leading blog service in China. Out of huge user numbers, Sohu has a large blogging user base(more than ...
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Bokee.com
Bokee.com was found in 2002, the previous name of bokee.com is blogchina.com. In 2003, bokee.com has become the Top blog site globally. With features of blog ...
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The verbal war between Chinese anti virus software company on Sina microblog
A greater verbal war was brewing between Kingsoft and 360 Security Guard. The cause of this verbal exchange was as follows: on May 21, as ...
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Strong-strong hand-joining of Newegg and ZJS Express: the new era of ecommerce in China
With the growing popularity of B2B, B2C and C2C ecommerce websites, ecommerce is looking certain to a future trend. And after a trial period, it ...
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zol.com
Brief introduction Zol.com is the leading IT portal website in China, with 5 million+ registered users, 6 million+ daily unique visits, 41 million daily page ...
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China Unicom Revenue Up 7.6% In H1 2010
Chinese telecommunication operator China Unicom has published its semi-annual financial report for the first half of 2010, stating that its operating revenue reached CNY82.11 billion, ...
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China's Ministry Of Culture Issues Four Internet Cafe Chain Licenses
China's Ministry of Culture has published announcements on its official website stating that it has issued the first batch of four licenses for operating Internet ...
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Internet Retailers Publish Honesty Declaration In China
More than 1,000 suppliers, publishers, and Internet retailers, including Dangdang.com, Microsoft, Aigo, Wyeth, Lock & Lock, Commercial Press, and the People's Literature Publishing House, have ...
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Baidu To Officially Launch Software Search Service Tomorrow
A representative from the Chinese search engine company Baidu.com has confirmed to the local media that the company's new software search service has been launched ...
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Taiwanese Networking Equipment Provider To Establish Mobile Phone Base In Zhengzhou
Taiwanese networking equipment giant AboCom System Inc. has announced in Zhengzhou, Henan, that it will invest CNY2 billion to establish a 3G mobile phone technology ...
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"Girls in Tech" hit the Annual Youth Assembly @ United Nations
The event we spoke at was the annual Youth Assembly at the United Nations. About 600 youth leaders from 35 ...
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What is the key reason you would change jobs?
There is always a high turn over of staff in China where a younger generation is often highly transient and looking for the next role ...
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Social Media Presentation @ Marcom Beijing 2010
This week we saw the yet another marketing event being held in Beijing. This one, simply called, "Marcom Beijing 2010"was billed on ...
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Learning to Live with the Buzz Generation
Social Networking Sites (SNS) have attracted a huge amount of money, both from venture capital and more established corporate budgets, especially from the ...
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Is Telstra Playing in China or Not?
I bet if I asked the average Australian about Telstra spending 100's millions of dollars and owning a number of Chinese online ...
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NetEase.com Releases Previously Banned World of Warcraft Expansion Pack
It looks like things are finally getting back on track for U.S.-based Activision Blizzard’s (NASDAQ: ATVI) Blizzard Entertainment and NetEase, Inc. (NASDAQ: NTES) who are ...
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Tencent Grows Across The Board in Q2; Sees Gaming Regs in China as Good For the Long Term
Last week Tencent Holdings Limited (HKG: 0700 | (ADR) PINK: TCEHY), a leading provider of Internet, mobile and telecom services in China, announced its unaudited consolidated ...
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From Elections to N-S Relations, Twitter’s Hit the Tipping Point in Korea
While much attention in the world has been paid to Twitter’s role in Iran and other places where it has been used politically to organize ...
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Tencent Acquires Comsenz, China’s Leading BBS Platform; So what’s a BBS?
Here’s a story that has big implications for China but may not quite resonate as much in the US. As reported by the “group edited” ...
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Chinese Gov Forms JV to Challenge Domestic Search Engine Leader, Baidu.com
In surprising news last week, Xinhua News Agency and China Mobile Ltd. ((ADR) NYSE: CHL), two of China’s state-owned companies, agreed to form a joint ...
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A Hilarious Scene from “The Double Life”
The clip above, which conveniently includes both Chinese and English subtitles, is a clip from the 2010 film 《A面B面》, officially called The Double Life in ...
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China’s Got Talent and the Armless Piano Sensation Liu Wei
The “Got Talent” franchise has exploded since it was first launched in Britain in 2007, and has since spawned dozens of authorized spinoffs in other ...
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Flooding in Jilin, Firsthand
You may already have heard about the terrible flooding in Jilin. Last week, heavy rains caused what the AP is calling China’s worst floods in ...
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Try 3D Theater on Youku, a thousand pairs of 3G glasses giving away
Written by Charles Custer Youku recently has launched China’s first online 3D movie theater, the Lenovo B3 3D Theater. 3D films are, of course, expensive, so ...
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I HAVE SOMETHING TO SAY!
Written by Charles Custer In only its second episode, Youku’s original show “I have something to say” has already become a hit, with over 700,000 views ...
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“Foursquare of China”: Interview with Jiepang Founder
I sat down with David Liu, CEO and founder of Jiepang, to talk about his company and check-in/location-based services in China. Jiepang, which David describes as ...
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Don’t DI-lete: A Weekly China Digital Influence Update
Dora Yin (DI, BJ) loves the new McDonald’s tray paper, which can be folded into a “Douban Radio”. This activity drives users of Douban ...
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Don’t DI-lete: A Weekly China Digital Influence Update
If you haven’t done so yet, Jeremy urges you to check out Vancl’s latest viral campaign. All an agency needs to do, according to this ...
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My dissertation: As a platform for unorganised individual Chinese expression, how is today’s internet denocritising China?
. A colleague last week asked to see a copy of my 2008 undergraduate dissertation. So, rather than email it to him, I thought I would ...
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Don’t DI-lete: A Weekly China Digital Influence Update
Two teenagers have caught the attention of Dora Yin (BJ) with their iPhone speed test video. Social media makes anyone an influencer and means that ...
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The Elements of the Social Business Power Map
Got this from Christoph M on Google Buzz. Interesting overview of social media for business from Dachis Group. (Western SM Focused) In rough ...
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Forever Chinese Brands
Liked this article about the "rise back into the limelight" of traditional Chinese brands Forever C, Feiyue and Warrior. "Chinese netizens went virtually wild ...
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Updated: Top 10 reasons to use Chinese Social Media
A few months ago we posted 10 reasons why you should be using Chinese Social Media. Some things have changed, so here's our updated list. If ...
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Engaging Chinese Tourists
Last week, David Cameron (the Prime Minister here in the UK) issued a call-to-arms for the British tourist industry. "I want to see us in the ...
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Tudou - “That Love Comes”: Product Placement Advertising in China
At present, Tudou and Youku collectively share 80% of the internet video market in China; however, this all set to change when Tudou launches ...
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China in the Driver’s Seat
The Nation Magazine has a lengthy report exploring how the American left is approaching the rise of China: Among progressives, there’s certainly no consensus over ...
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A China Newly Rich and Still Quite Poor
For the New York Times, Didi Kirsten Tatlow reports from a glamorous party for Vogue China’s fifth anniversary and contrasts it to a new book ...
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China and North Korea: Greetings, Comrades
Kim Jong-il’s surprise visit to China last week has generated much speculation over his motivations. From the Economist: China has complained loudly about America’s recent ...
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Photo: Fishing boats on the Haihe River in Tianjin, by Jim Gourley
Fishing boats on the Haihe River in Tianjin, by Jim Gourley © Sophie Beach for China Digital Times (CDT), 2010. | Permalink | No comment ...
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Visibility of Gay People Reflects Changes in China
Howard French, former New York Times’ Shanghai bureau chief, returned to the city this summer and noted changes on the streets: As this society rapidly ...
