Post edited 6:05 pm – 2010/07/28 by KyleChin

Advertising Agency: BBDO Shanghai, China
Executive Creative Directors: WF Leong, Andrew Lok
Creative Directors: Andrew Lok, Alex Xie
Art Directors: Alex Xie, WF Leong, Daniel Wang, Rain Yu
Writers: Andrew Lok, Rain Yu
Photographer: Jonathan Tay
Agency Producer: Ivan Heng
Published: June 2010

The latest ad prints for Mountain Dew which is a newly established brand in China.

To be honest, I do not like these pictures because they seem to be too different from the other ad pictures which I have seen before. My opinion is that as a way to propagandize your product, you need to show us how good your product is or how much benifit your product may bring to me. This kind of threaten-oriented ad, as to me, is sending out a message which forces me to buy it, or I will become old much too quickly. I do not like to be forced, and I believe no one likes to be forced or threatened. Anyway, this is only my personal idea or feeling about this ad compaign.

I have seen some comments which said they think the pictures are funny. Maybe this is because of the difference between Chinese and foreigners.