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Home Forum Digital / Social Media / SNS. Whirlpool: The Dance of Clothing

Whirlpool: The Dance of Clothing
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10:51 am
2009/09/14


Neo

Shanghai

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posts 23
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Whirlpool recently released the first TVC of their latest series of washing machine in China, called Fabrics. The video was directed by a famous Korean director, Kim Chan. To my surprise, the whole TVC was shot underwater!

Enjoy.

Amazing work!

The elegant dance of the actresses precisely reappears the way clothing moves in the washer. With the titles introducing the new features of the Fabrics technology, the audience clearly understands how the machines works and enjoys the dance as well. Director Kim really makes the TVC a masterpiece.

To make it even better, Whirlpool has to rewrite a piece of new, more humanized advertising message instead of this cold-blooded one.

Whatever doesn't kill you, simply makes you stranger.

11:25 am
2009/09/16


jalen

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posts 36
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Really elegant! I think the high points is the TVC shows that the washing machine not only can wash your clothes but also take care of them!
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