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Home Forum Digital / Social Media / SNS. The Silliest TV Ad of 2009 in China

The Silliest TV Ad of 2009 in China
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1:09 am
2009/12/18


Jade

Shanghai

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Post edited 2:09 am – 2009/12/18 by Jade

And the award goes to… Jinkela!

Jinkela: A “Magic” Fertilizer

I'm sure this ridiculous TV ad just clearly told all the international ad agencies that there is still “enormous” room for improvement on advertising in China, so come on, help the poor chinese adperson quickly!
This wacky ad is very hot on the chinese internet now. Even “Jinkela” has become a popular word used by youth to express irony. But no one really likes it, we watch and share this video just for laughs. Trust me,  the level of appreciation of chinese is so much higher than what the Jinkela's copywriter thought!
Thanks to this ad, Jinkela became famous overnight, but also, it left a indelible terrible brand image on everyone's mind overnight.

10:31 am
2009/12/18


Jade

Shanghai

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posts 57
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Now there are lots of funny videos about Jinkela made and uploaded by chinese netizens, like this:

2:57 pm
2009/12/18


Veronica

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posts 119
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Oh god, the most successful indeliberate viral so far! Or maybe it is made on purpose?! Anyway, it's freaking famous now! LOL.

10:12 am
2009/12/21


Nicole

China

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Nowadays most ads is implicit way to let people know the product, but in the ads of Jinkela, actors all shout they want it!

As Veronica said, maybe it is made on purpose~

11:37 pm
2009/12/21


bonnie

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Oh! It doesn't seem like a commercial campaign , it makes me feel  like  xiao Shenyang's opusculum.
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