“Pepsi; Father and son”

The advertisement tells a story that the father encourage his son to win the Ice Carving Competition. In the beginning of the advertisement, the boy is seeing the price diploma on the wall and his father said:”don't lose my face”. Because the boy's father and grandfather are all Champions in the Ice Carving Competition, the one- third wall is kept to the boy's diploma.

Then the scene is that the boy has no idea about his ice carving works. He has great tension. His father comforts him and tells his farther will support him. At that time, the boy drinks Pepsi and smile as he get the idea.

Then the climax is coming. The boy's work is taken on. To everyone's surprise, the boy's ice carving work is only a cube of ice. When everyone is doubt of his work, the boy climbs on the ice and pours the Pepsi in to it. Then the ice is wonderful and attract all people's eyes. Then the boy gets the diploma and is better than his father and grandfather.

The advertisement is suitable for the current topics—-spring festival. Not only making the happy expression or atmosphere, but it also express the love between father and son and unlimited creativity.