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Home Forum Digital / Social Media / SNS. L'oreal; Celebrates 100th anniversary on China social media.

L'oreal; Celebrates 100th anniversary on China social media.

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4:50 pm
2009/07/31


Sherry

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The following is an excerpt posted on LRB’s sister site: ZeroDegrees.

June 3rd, 2009 was L'oreal's 100th anniversary. To celebrate this special occasion, and take advantage of it to market itself, L'oreal launched a social media campaign throughout different China SNS sites.

This campaign's portal website is L'oreal100.com.cn – a website L'oreal created especially for this 100th anniversary; and the overall theme of this campaign is "caring". On L'oreal100 site, it launched 3 different events – gather hearts for L'oreal love heart tree, join L'oreal blogger group and L'oreal public welfare project; then use them to interact with audience through different SNS channels.

Let's take a close look at each event.

Click here to read the article on ZeroDegrees’ Blog.


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