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Home Forum Digital / Social Media / SNS. Dell; China promotion through social media: Almost, but not quite.

Dell; China promotion through social media: Almost, but not quite.

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4:51 pm
2009/07/31


Sherry

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The following is an excerpt posted on LRB's sister site: ZeroDegrees.

Continue from yesterday's entry, China domestic PC brand Foundertech and International PC brand Dell both created a doodle contest, and both are promoting it through a Chinese SNS site – Xiaonei. After reviewing Foundertech's campaign, now it is time for Dell.

Dell's doodle contest website:

Dell's Xiaonei banner took me to its independent website for this doodle contest – dellyouth.com. By using its own site, Dell allows everybody to join the contest, not like Foundertech – built the contest in Xiaonei so only Xiaonei user can join. On the homepage, Dell set up two entry buttons, one for Xiaonei user and one for others; Xiaonei user can also share the doodle artwork they like with their Xiaonei friends. On the side, Dell is promoting its desktop and laptop products through the entire site.

Click here to read the article on ZeroDegrees' Blog.


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