Post edited 5:12 am – 2010/02/24 by lovecarina

7-Eleven, Inc. is the world’s largest convenience retail chain. Based in Dallas, Texas, the company operates franchises and licenses more than 6,900 stores in the U.S. and Canada. Of the more than 5,900 stores the company operates and franchises in the United States, some 4,750 are franchised. Internationally, 7-Eleven licensees and affiliates operate more than 30,500 7-Eleven and other convenience stores in countries including Japan, Taiwan, Thailand, South Korea, China, Hong Kong, Malaysia, Mexico, Singapore, Australia, Philippines, Norway, Sweden, Denmark and Indonesia.

Over the past 30 years, through corporate-, franchisee-, employee- and customer-donation programs, 7-Eleven has contributed more than $100 million in cash and in-kind products to advance its charitable mission.

The TVC is on the 30th anniversary celebration posted by children. They are salesmen, selling the vary kinds foods of 7-eleven. Added with the cute performance and attracting music, the TVC seems full of fun. I prefer 7-eleven due to its appealing choice, pleasant enviroment and thoughtful service.

Most convenience stores I saw in Beijing were 7-11 – either no convenience store, either 7-11. And this is so hard for a Shanghainese there, for the chain is quite mature with quite a few competitive brands in Shanghai. I still wonder why people admire 7-11 so much? It seems Family mart and Lawson are good enough already.