littleredbook.cn | China Advertising, Social Media and Digital Marketing Insight - Topic: Pantogar; Is Your Hair Getting Thinner? http://www.littleredbook.cn/forum/offline-print-outdoor/pantogar-is-your-hair-getting-thinner/ Simple:Press Version 4.3.1 lovecarina on Pantogar; Is Your Hair Getting Thinner? http://www.littleredbook.cn/forum/offline-print-outdoor/pantogar-is-your-hair-getting-thinner/#p343 Offline (Print + Outdoor OOH) http://www.littleredbook.cn/forum/offline-print-outdoor/pantogar-is-your-hair-getting-thinner/#p343 LaughSo creative. 

]]> Wed, 23 Dec 2009 15:24:52 +0000 Nicole on Pantogar; Is Your Hair Getting Thinner? http://www.littleredbook.cn/forum/offline-print-outdoor/pantogar-is-your-hair-getting-thinner/#p342 Offline (Print + Outdoor OOH) http://www.littleredbook.cn/forum/offline-print-outdoor/pantogar-is-your-hair-getting-thinner/#p342 The box is so cute ,and it's expression looks like a middle-aged man who is worried by his hair loss.

]]> Wed, 23 Dec 2009 12:40:09 +0000 Jade on Pantogar; Is Your Hair Getting Thinner? http://www.littleredbook.cn/forum/offline-print-outdoor/pantogar-is-your-hair-getting-thinner/#p340 Offline (Print + Outdoor OOH) http://www.littleredbook.cn/forum/offline-print-outdoor/pantogar-is-your-hair-getting-thinner/#p340

Advertising Agency: JWT Hong Kong
Executive Creative Director: Steven Lee
Creative Directors: Kwong Chi Kit, Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriters: Barbara Fu, Daat Lai
Published: March 2009

If I had a problem of hair loss, using this memo pad would really scare me: Everytime I tear a sheet, it warns me I'll be totally bald soon, OMG!

Fortunately, a solution could be found on it —— Pantogar revitalizer!

It's a great advertisement which shows the perfect union of practicability, fun and fear appeal. I like that gloomy face on it, which is a true reflecion of a middle-aged man who is worried by his hair loss. 

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