littleredbook.cn | China Advertising, Social Media and Digital Marketing Insight - Topic: The Silliest TV Ad of 2009 in China

bonnie on The Silliest TV Ad of 2009 in China

Mon, 21 Dec 2009 23:37:39 +0000

Oh! It doesn't seem like a commercial campaign , it makes me feel like xiao Shenyang's opusculum.

Nicole on The Silliest TV Ad of 2009 in China

Mon, 21 Dec 2009 10:12:10 +0000

Nowadays most ads is implicit way to let people know the product, but in the ads of Jinkela, actors all shout they want it!

As Veronica said, maybe it is made on purpose~

Veronica on The Silliest TV Ad of 2009 in China

Fri, 18 Dec 2009 14:57:26 +0000

Oh god, the most successful indeliberate viral so far! Or maybe it is made on purpose?! Anyway, it's freaking famous now! LOL.

Jade on The Silliest TV Ad of 2009 in China

Fri, 18 Dec 2009 10:31:24 +0000

Now there are lots of funny videos about Jinkela made and uploaded by chinese netizens, like this:

Jade on The Silliest TV Ad of 2009 in China

Fri, 18 Dec 2009 01:09:15 +0000

And the award goes to… Jinkela!

Jinkela: A “Magic” Fertilizer

I'm sure this ridiculous TV ad just clearly told all the international ad agencies that there is still “enormous” room for improvement on advertising in China, so come on, help the poor chinese adperson quickly!

This wacky ad is very hot on the chinese internet now. Even “Jinkela” has become a popular word used by youth to express irony. But no one really likes it, we watch and share this video just for laughs. Trust me, the level of appreciation of chinese is so much higher than what the Jinkela's copywriter thought!

Thanks to this ad, Jinkela became famous overnight, but also, it left a indelible terrible brand image on everyone's mind overnight.