June 3rd, 2009 was L'oreal's 100th anniversary. To celebrate this special occasion, and take advantage of it to market itself, L'oreal launched a social media campaign throughout different China SNS sites.

This campaign's portal website is L'oreal100.com.cn - a website L'oreal created especially for this 100th anniversary; and the overall theme of this campaign is "caring". On L'oreal100 site, it launched 3 different events - gather hearts for L'oreal love heart tree, join L'oreal blogger group and L'oreal public welfare project; then use them to interact with audience through different SNS channels.

Let's take a close look at each event.

Click here to read the article on ZeroDegrees’ Blog.