From the category archives:

Yoka

Cartier; Social Media Campaign sans “Social”

08.27.2009 Haibao.cn
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I’ll start by saying this: Cartier’s China social media campaign is pretty disappointing. I’ll get into some more detail soon, but in an effort to save you time what you’ll see in this post is what NOT to do when launching a social media campaign; and what not to do when launching a website in [...]

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Mango China SNS campaign; Good attempt but lazy…

08.07.2009 Baidu
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The trend is emerging now with more progressive fashion labels making a move on China SNS. Recently we reviewed the cosmetic brands (L’Oreal and Olay) SNS campaign which made us think – who in Fashion is leading the charge in China SNS integration? Then along came Mango, the popular Spanish clothing retailer. Some background information [...]

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Olay’s Social Media Campaign, success at a cost?

07.31.2009 Case Studies
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Congratulations to Oil of Olay for making a very dedicated move to Social Media with a series of well functioned, highly informative and responsive communication tools for the young women that frequent the site. Steam rolled by The president of Nurun China (interactive agency) Yann Lombard-Platet stated that ‘beauty is the number 1 topic of [...]

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L’Oreal; Celebrates 100th anniversary on China social media.

07.28.2009 Baidu
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June 3rd, 2009 was L’oreal’s 100th anniversary. To celebrate this special occasion, and take advantage of it to market itself, L’oreal launched a social media campaign throughout different China SNS sites. This campaign’s portal website is L’oreal100.com.cn – a website L’oreal created especially for this 100th anniversary; and the overall theme of this campaign is [...]

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