Littleredbook is 6 months old, and I want to take a brief moment to pull the spotlight away from China’s social media landscape and briefly shine it on LRB. So what have we accomplished in 6 months?
On 11th Feb 2009, the fast food giant McDonald’s China Co. opened an online ebay-like auction store, McDonald’s Super Value Shop, on China’s hottest and most influential C2C and B2C shopping site Taobao.com.
brands: Hordes of traffic. A horde is a group of people, a hoard is what a dragon sits on top of.
Rand: @brands - thanks for the catch.
Several videos featuring “anti-social girl power” went viral on the Chinese web last year; viewed and discussed ad infinitum, many Chinese netizens argue these videos were created by GM’s China advertising agency, rather than random passerbys on the street.
Benton Roatch: Tnx for that info. It's very much appreciated! Best regards.
Very cute series of ads bring the idea of “play” to the Puma brand. Through a co-sponsorship with F1, Puma leveraged the 2008 China Formula One event to boost their brand. Although the cynics among us may think “wait, Puma is a shoe, and F1 is a racing car; don’t they work against each other (ie: why would you need new fast shoes when you have a racing car? …and is Lego associated with “fast”?)”; to those people I say – ya OK I can see that; but in the end, who cares – the communication of Puma + F1 + Fun is achieved.
Advertising via digital media in China is still evolving; it’s hard to find a reliable way to advertise on Chinese websites which often forces many campaigns to be limited to PPC campaigns.
Benita Cheuk: We would like to obtain E-direct mail advertising rate card. Thank you.
How does Coca Cola educate 210 million Chinese netizen about their magic soft drink? Let them play with a cute pig might do the trick? You bet!
Les marques sur le web en Chine ‹ Marketing en Chine: [...] via [...]
Phoebe: congrate!
Mao Ruiqi: As you provide the best ground view of what's cool in China culture and ads, I would nothing less. Congratulations!
Kai: Hey Rand, Are you searching for "china advertising" while logged into your Google Account? I just did the same search…
Rand: @kai Ya I tried this on several computers, sometimes we're on the first page, and other times we're on the…
Jason Zhan Jia: Hi Rand, Nice work, congratulation!