The above mailing for the Atos Prime is just awesome; it drives curiosity, and completely engages customers in the brand. Building this thing, lighting it up and watching it go around (after calling your friends and family to check it out) creates an emotional bond of curiosity and wonder.
China’s real estate market is full of competitors. It seems everyone is trying to cater to the elusive “Chinese elite”.
Some pretty dark stuff here – a big divergence from the typical “happy family” Chinese ad – but then that’s probably what the COADV was going for. I think an international audience could handle this type of thing, but I wonder how the typical Chinese would react to getting a direct mailing of a woman getting beaten to death?