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Mengniu

Mengniu; Celebrating adolescent superficiality.

09.02.2009 Mengniu
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I picked up this from LRB’s forum. These ads for Mengniu (a major China dairy giant) launched in early 2009; the product is fruit yogurt drinks that combine fruits, vegetables, milk and nutrition targeted to Chinese teenagers. This is a great example of empathizing how Chinese kids really feel, and their uncontrollable desire for simple [...]

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